All Forum Posts by: Justin Silverio

BiggerPockets just announced its partnership with Invelo. 

Invelo is a true all-in-one solution for real estate investors, built with industry-proven best practices. The platform aims to provide investors with everything they need to run and scale a successful real estate investment business in one place. Some of Invelo's features include:

- List Builder
- CRM with different databases for prospects, leads, and deals
- Advanced marketing with direct mail, ringless voicemail, email and custom sequences
- The most advanced skip tracing
- REI video training series + expert-led masterclasses
- Facebook community
and so much more

As the founder of Invelo, my team and I are here to answer any questions about the platform. Feel free to ask any questions here.

What is BiggerPockets® InvestorHub?

BiggerPockets® InvestorHub is a lead and marketing management system that was designed to make you a better marketer. Seriously! This system will help you identify your highest quality leads so you can use your marketing dollars in a more focused approach rather than wasting money on a shotgun method.

What are some of the highlights?

- Automated data cleansing during import will identify vacant properties, absentee owners, multiple property owners, undeliverable mailing addresses, and will update invalid addresses
- Easily sort, filter and manage all of your leads in a single database (no more spreadsheets!)
- Create and manage marketing campaigns that are automatically updated as you add more leads in the system or remove the do not contacts
- Execute direct mail, pull lead lists, skip trace, scrub sold homes and much more directly within the system
- Never miss a marketing activity again with email notifications

Should I sign up?

If you are marketing direct to seller, then YES!

Is there support?

Absolutely! We offer a 45-minute onboarding session, along with chat support, and tons of videos and articles. You’ll also get access to our FB group where you can post questions and learn tips and tricks from other investors.

What is the cost?

You can get started with a 14-DAY FREE TRIAL. And after that, pricing starts at just $37/month.

How do I sign up?

Go to and click on Learn More to the right of Brandon Turner’s video.

I like what @Patrick Jackson said about deals are made, not found. I am a real estate investor and also run a large direct mail company that is specific for investors so I know what the top programs most people are pulling their data from. I would say that the challenge with any new system that tries to provide off-market deals is that there is no golden list. Everyone can just about get any data that they want. It's more about how you interpret the data, how you execute on that information, and your ability to convert the deal. This is the area that I have always focused on in my REI business and it enables me to convert deals that my competition isn't because they are not focused on the high-quality leads.

In general, most investors are not marketers and don't spend as much time on that piece of their business as they should. They have a list and market to all of their leads the same way. This is the critical piece that investors need help with and what I've spent the last year working on solving. If you knew what leads were higher-quality than others and could easily create and manage different marketing campaigns for each quality bucket (high quality, low quality, etc.) then you can focus your time and money on the best deals, thereby increasing your marketing ROI.

The other piece is sales or conversion. For a newbie, their conversion rate is going to be much lower than a veteran. Therefore, a golden deal could be in front of the newbie but if (s)he doesn't know what to look for or how to lock it up, they say that their marketing or system isn't working. I know from experience that I missed out on a ton of great deals when I started out. Like a ton. But after 10+ years, I can analyze a deal in minutes. Many newbies will never get past that point because they think it's the marketing rather than their ability to understand a deal.

I hope that helps. oh, and thank you @Joe Cassandra for the shout out. :)

Thanks @Lien Vuong.

@Andrew Hyder at the most fundamental level, make sure to curate a niche lead list. I recommend having at least 1,000-1,500 names to get good enough traction. From there, you want to make sure you have a 6 month min. budget in mind for direct mail. This will ensure enough consistency. For me, I use a mail campaign that is like creating a conversation with your sellers. This, combined with a good mailpiece and your logo, will build rapport, trust and brand recognition.

Good luck!

@Mario Ray I'm a bit biased but I think they are pretty great! :)

Please join me at the next Boston Investors' Networking Event at Palmer's Restaurant in Andover!

We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

Thanks so much and I look forward to seeing you there.

@Nick Seginowich When I started investing, I would print my letters with a handwritten font and my wife and I would handwrite the envelopes. We could get through about 500 a week. That worked well until I started getting deals. Once that happened, I no longer had the time to keep doing it inhouse, so I started outsourcing it to a direct mail company. So my recommendation is to do it this way if you have the time. Otherwise, which it sounds like what you would rather do, is have someone else do it. If this is the case, partner with a DM company that knows what they are doing and provide some guidance as it sounds like you are starting out. DM is not difficult but it does take time to see results. I hope that helps.

@Didier Prince Listsource will provide you with lists that everyone else is pulling. Keep that in mind. I have much more success when I pull niche lists like driving for dollars, tax liens, code violations, etc. And my best list is my super list where I identify properties that are on multiple lead lists. 

I hope that helps.

Overall, my advice is - JUST START! Make mistakes and then learn from them. You will get a lot more education from the mistakes than someone telling you how you should do something. Here are my details responses though:

1) Don't wait to get a website to start mailing. Just start mailing and stop pushing it off. You can create a website later or get one through oncarrot.

2) Professional letters and handwritten letters are used for different reasons and will elicit different responses. To start, don't worry about it though, just do what is easiest and keep moving. You can test tweaks to your letters/postcards later.

3) Talking to sellers is a completely different beast and this is where the magic happens. It is going to take time to get good and expect to mess up and stumble. However, this is where you will learn a lot. If you want a script, just PM me and I can send you my seller intake form.

Again, I can't mention it enough to just start. These types of detailed questions won't be impactful until you start scaling and getting better on the phones.

I used click2mail years back and I remember their system being a bit clunky but once you understand how to use it, I think it was fine. 

How big is the list? Is it in the right format - .csv?