All Forum Posts by: Account Closed

For an owner occupied list, you might consider SENIORS. You can target the people most likely to be ready for downsizing.

• Senior homeowners age 60-89
• Have owned home for 20+ years (haven't downsized yet, and have built equity)
• Single family homes (need to deal with maintenance. multifamily homes may have family members or other support living in an apartment)
• Specify Home Market Value

An experienced list broker can help you find off-market leads that may have been overlooked by other investors.

It can be helpful to work with a company where you interface with a list broker. You can use their experience to craft a list targeted to your goals.

@Tom Barnicle, I agree with @Matt Morgan  that direct marketing is a good way to find off-market deals.

By working with a list broker, you can get a list of property owners that have property fitting your requirements.

For example, in Douglas County, NE there are:

1,217 Absentee Homeowners with High Equity. Home value $80,000 - $150,000, Single and Multifamily homes

2,241 Senior Homeowners with 20+ Year Ownership, High Equity, Home value $80,000 - $150,000, Single Familty

Have you considered direct mail campaigns to find properties?  You can work with a list broker to customize the best target for your market. 2 examples for the Denver area include

SENIORS ready for downsizing

Age 60-89

Home value $100-400,000

Purchased 20+ years ago

Single family homes

High Equity

# available in county: 3,115 -  Adams, 1,580 - Boulder, 3,951 Denver, 947 - Douglas

ABSENTEE OWNERS with High Equity

Home value $100-400,000

Purchased 7+ years ago

Single family homes

High Equity

# available in county: 2,255 - Adams, 1,784 - Boulder, 3,915 - Denver, 677 - Douglas

Direct mail has been effective to help many investors find the properties that they want to buy - from people who are ready to sell.

You can focus your EDDM by Carrier Route (CRRT) within the zip code. Research which have the highest rates of homeownership (vs rental) and the average home values that fit your program.

EDDM is definitely untargeted. You will be going into apartment renters' mailboxes along with the new families who just bought their first house.

One expense you might consider is the time it takes to field calls from owners who have property you don't want. For instance, they are underwater or the home value is too high.

You can look at the demographics of specific "carrier routes" (CRRT) within a zip code to pick the ones that have the highest rate of homeownership and desirable average price range. Higher average age might also help you choose which CRRT to select

Check the requirements, and how much work you will need to do - for instance, EDDM rates require that you drop off mailers at the individual post office where they are delivered. From what I hear, not all post offices interpret the requirements in the same way.

Congratulations on taking the first step for your first mail campaign. You might consider working directly with a list broker for your next one. They will communicate with YOU. Person to person - by phone and email, and help you find the best target for your market. Since Atlanta is fairly active, you might consider something other than the most typical lists all the other investors are sending to.

Another advantage of working with a person, is that the list will be emailed to you in the format that you need - CSV or Excel. At this point, you need to call tech support at ListSource and ask them how to download the correct file format.

What sort of marketing are you doing to find your new deals?

@Aaron Merrill Investor consensus seems to be with @Damarius Gilbert. Direct mail will get you returns on money and time.

My report shows that there are 2502 absentee owners of property with equity in Utah County. These are single and multifamily homes with home value of up to $350,00 (most are between $200-300K).

Of these, 250 are in Spanish Fork.

PM me with your email if you want to get the full breakout.

I am a list broker. Depending on the part of the country you are in, some counties are better at reporting the property type than others.

I just ran a report for Palm Beach County, FL. We have 1403 Absentee Owned, 2-4 unit homes in the county. This specifies owners with a Loan to Value of 0-69% (at least 30% equity plus payments made on the loan). All home values are included, but most are in the $150-400,000 range.

Message me with your email address if you want a report broken out by zip code.