All Forum Posts by: Michael Quarles

I’m getting into the wholesaling game and trying to put together a list for my direct mailing and cold-calling. Before purchasing a list online I would like to know if anyone has experience with a good list site worth the money.

Congrats on beginning.

Listsource is premier.

30%equity or better

5 years + ownership

SFR

Stay under median value.

No trust/corps.

Happy house hunting

1 Vote

Originally posted by @Miguel Rosario:

@Jerry Puckett

We are looking for personal investment and everything else to wholesale out. Figured when dealing with large commercial deals the professional letter would be the best. I was more wondering about $250,000 sfr homes or less. What type of letter do you get the best response from?

Btw thank you for the response.

I agree large commercial deals require professional letters. Typed on 28 pound linen paper, logo on both envelope and letters. Hand addressed (human) and signed, first class stamp. And insert a business card in the envelope.

On SFR. A cluster of 6 types. From letters to PC to zips to Yellows. Mix it up.

Some will be belly to belly letters and some will be Wall Street.

Happy house hunting

1 Vote

Originally posted by @Seth S.:

Hey BP -

Looking to begin a direct mail campaign to a specific niche I selected. I wanted your feedback on this template I put together. Please be as honest as possible :)

Hi Sev, good to say hello.

I took a few liberties with your letter... I kept it short, to the point, added a few triggers, stayed away from overwhelming and reversed your name.. More people will call Stan over Sev. Hope that makes sense...

The key is professional.... At all costs...

On these types of letters use a logo on your envelope, at least 28 pound paper, Personally I would do a linen, and always a first class stamp and live (real Person) handwritten signature and address... Insert a business card in each letter and buy some multi family property.

As others have mentioned the belly to belly mom and pop letters are different. Both have their place in marketing.. Personally I dont mind driving up in my Rolls Royce when buying a house. Whereas I have listened to people who say they own a piece of crap car so that they dont look too successful.

2 Votes

Originally posted by @Yanique Otto:

Hi BP members! I am fairly new to the real estate investment arena. I've had one property rented for almost 2 years, and am currently under contract for 5 additional units. I know that's not a LOT, but I do best with checklists and systems, and so I am looking for an inexpensive software I can see to keep track of things such as deadlines and due dates both in the offer and due diligence stages, and for use wit tenants. I'd also love the software helped with generating form letters and checklists, such as a due diligence action checklist, move in checklist, repair budget, tenant rejection/acceptance letters, sample leases etc.

Would also be great if the system integrated with a payment portal where clients can pay rent and submit work orders online.

I know I can use excel spreadsheets etc. I'm just looking for a way to keep as much of the information as possible in one place, in a system that helps me stay on top of everything. Thanks in advance for your suggestions.

Yanique

A great CRM is important. Besides the CRM I think it is important to also have integration of phone, Text, RVMs, Email, and especially campaigns. Having a system that does the follow up of notifications systematically and effortlessly is paramount.

Happy Hunting

1 Vote

Originally posted by @Allison Meggison:

I’m looking for a CRM that will make automation easy down the road and has the features necessary for wholesaling.

Investorfuse, REIPro, Realeflow or freedomsoft?

I don’t like podio or Zoho but I’m open to trying investorfuse if it’s really worth it.

Hi Allison

As a person who does a lot of direct mail, Facebook and PPC. I think a CRM is crucial.

Automating campaigns is a must.

Happy house hunting

0 Votes

Originally posted by @Micah Watson:

I am considering starting a monthly direct mail campaign. My deals so far have been off the MLS, but it may be time for some marketing. What list sources do you recommend? Does it very by region? I'm in west Michigan.

Hello Micah

region matters however I am not seeing a lot of bad areas... There are some however. We always run a marketing algorithm on an area first which is going to tell us where in the geo to spend our resource.

Then we like the following

As an investor who buys at 65-70% of “As Is” value it is important that I only market to properties which will produce that ability.

The following is the criteria I like the most

30 Plus % of equity
5 plus years of home ownership
No corporations
No trusts unless in a high trust state
Single Family Residences
Assessed value not to exceed the area’s median home value.
Absentee out of state owners

Because this list is typically small, mainly due to the filter of out of state absentee owners, I will add this list as well.

30 Plus % of equity
5 plus years of home ownership
No corporations
No trusts unless in a high trust state
Single Family Residences
Assessed value not to exceed the area’s median home value.
50% Absentee
50% Owner Occupied

If my budget was such that I could send to all home owners then I wouldn’t care what percentage of absentees to owner occupied there are.

Once I have the list I would market to it 6 months in a row using six different mail pieces. At the end of the six months I would rerun the list and start over.

If you would like the algorithm let me know

1 Vote

Originally posted by @Solon Stratton:

Hello, I realize this has been asked many times before. I will break this into four parts.

1. Can someone could clue me in on the certain criteria that I should use for direct mailing? I use "listsource." I am starting out an in high school, so even one deal a month would be satisfactory, and enough for friends/family to start taking me seriously.

2. Secondly, when mailing, do you guys send to different lists, or do you hammer the same list multiple times? I plan on hitting a list at least 6-7 times before switching, but was also curious if I should just mail to the same people for a long time, and if so, how long.

3. Thirdly, when selecting high equity, absentee owners, probate, and pre-foreclosure, for criteria, should separate lists be made for these, or should these criteria be combined in any manner?

4. Any tips specific to Sacramento/Roseville from wholesalers/flippers/renters would be appreciated

Thank you.

Good to meet you

Q1, Q2, - As an investor who buys at 65-70% of “As Is” value it is important that I only market to properties which will produce that ability.

The following is the criteria I like the most

30 Plus % of equity
5 plus years of home ownership
No corporations
No trusts unless in a high trust state
Single Family Residences
Accessed value not to exceed the area’s median home value.
Absentee out of state owners

Because this list is typically small, mainly due to the filter of out of state absentee owners, I will add this list as well.

30 Plus % of equity
5 plus years of home ownership
No corporations
No trusts unless in a high trust state
Single Family Residences
Accessed value not to exceed the area’s median home value.
50% Absentee
50% Owner Occupied

If my budget was such that I could send to all home owners then I wouldn’t care what percentage of absentees to owner occupied there are.

Once I have the list I would market to it 6 months in a row using six different mail pieces. At the end of the six months I would rerun the list and start over.

Q3 - Stick with the equity list. And California has stick laws to abide by when deal with NOD and TS properties.

Q4 - Sacramento is a great market. Congrats on being in a hot area..

Happy House Hunting

1 Vote

Originally posted by @Michael J.:

Originally posted by @Michael Quarles:

Excellent, thanks for the list and details. Will the sample letters you posted work if you need to wholesale some of them? My main priority is hold, then rehab, then wholesale but I am sure at some point with enough marketing I will have some deals come my way that I don't have the cash to action myself.

Most of the deals I have done so far are one at a time MLS, FSBO, ad's etc. so not much worry about having a deal come up and not have the cash.

Absolutely will work for wholesaling... However learn wholetailing... youll make more

1 Vote

Originally posted by @Matthew Rembish:

So I’ve pulled a few lists lately for a potential direct mail campaign for homeowners in pre-foreclosure and noticed some of them have the owner’s email address. Has anyone ever had any luck starting an email campaign instead of sending out physical letters?

Hello Matthew...

I can actually append a phone and email to a property address most of the time. This way I can either send an email or text message to the home owner. That said one has to stay within the Federal rules on spamming.

I am seeing good results from RVMs as well.

The reality is that for me if I had a list of prospects I would do the following...

Send a direct mail piece to the address of the owner monthly in most cases. Exception are NODs/TS/Probates
Append the owners cell number and send a RVM
Add the list of properties to my Facebook campaign and send ads to them via Facebook. (only they see my ads) Send them to a webform that is integrated into my CRM.

Once I had call ins from these campaigns I would do the following

Send 29 emails over the next 59 days
Send a SMS/MMS every 4 days for 90 days
Send a RVM weekly for 90 days
Follow-up via telephone on 3-5-7-10-15-30-60 and 90 days

All of this followup is automated so very little do I have to physically do.

Happy House Hunting

2 Votes

All Forum Posts by: Michael Quarles

Michael Quarles has started 130 posts and replied 3282 times.

Post: CRM for beginner wholesalers

Post: Need help creating a list for my direct mail campaign

Post: Mail campaign postcards, yellow letter, or Professional letter?

Post: Direct Mail Template: Please provide feedback

Post: Software Recommendations for Starter Investor?

Post: CRM for beginner wholesalers

Post: Best List Sources/Direct Mail

Post: Direct Mailing (sorry, I realize this has been asked many times)

Post: Guidance Starting a Direct Mail Campaign

Post: Marketing for Flips via Email