All Forum Posts by: Ryan York

David Rawls read this

Cornelius Garland thanks for taking the time to write that! Awesome info. That's a great idea with the vacant land. I don't think there's a ton of lots but I'll have to look into that. How are you structuring the deals with the homeowners who choose to renovate?

Ray Lai thanks again Ray. I do. We've tried code violations, evictions, probate, tax delinquent and just old fashioned absentee owners. We track all mailings including response rate and more importantly conversion rate, all the way down to $/call. It's all kept in a spreadsheet with all leads and notes going to podio. We also track everything from headlines, to text, to color, to free offerings like ebooks on our site. We've been trying to filter a lot more to our site with free give aways as we've found a lot of people will enter an email before they call. It also gives us a better idea of how many people actually read our mailer without taking action via an estimate on google analytics. A big spike would indicate potential visitors from mailers. Something you can't see when only considering phone calls. Obviously not 100% accurate but helpful. We're in the process of automating any new leads entered on our site to go straight to a mailed post card via Zapier and Click2mail integrations with follow up mailings.

@Ray Lai Thanks for the response Ray. We've done a lot of marketing in other areas with mostly post cards and some yellow letters. We also do a lot of digital advertising with Adwords. 

Your tips are great! Thanks for those. 

We've had a lot of success with unpaid taxes and older prospects. I wondered if anyone had any success specifically with an area like this, which hasn't really hit its stride yet, but we believe will soon. 

It's an older area in terms of year built, so I think we'll have luck with houses in need of repair. We're looking at about 500 addresses to start with. I'd like to try to narrow that down with code violations. 

We have our sights set on a neighborhood we feel will start to grow significantly within the next couple of years. Has anyone had success marketing to a neighborhood like this? I would currently classify the city as a C neighborhood. Decent schools, not great. Above average crime, but declining. Bars and upscale restaurants have started moving there. 

We'll be using postcards to start. Looking to hold onto the properties for at least 3-5 years. 

Jose Castillo I'd be happy to help with a website. I would not recommend a do it yourself site. It shows. There's also a lot of functionality related to tracking and conversions that those sites can't handle. Your website will be the face of your business. Don't shortcut it. You wouldn't hand someone a hand written, bent up business card (assuming you had a choice). Whether you buy from me or not, in happy to provide advice.

Hey all,

Hope you're enjoying the warm weather! We get quite a few leads in the city of Detroit which we have no interest in. Not because they're bad leads, we just don't do business there. Looking for some suggestions on what we can do with them. It's not a typical wholesale situation as we rarely get any of them under contract. 

We'd be happy to work with some wholesalers or cash buyers who specialize in Detroit, as we do not. We don't want to drive down there and we don't know enough on a street to street basis to even make these people offers, which is why they aren't getting under contract. I'm sure there's valuable leads here for someone who knows the city. 

Ready.... go! Thanks :)

Luka Milicevic congrats!! Any specifics on the target market aside from multi family owner? Age, equity, etc?

If you're ever interested in Michigan let me know! I'd be happy to talk!

David Rawls you are??