Could you point me in the right direction to learn how to get ahead of Google and competitors?

No matter what market you’re in, there are guaranteed to be other competitors broadcasting their talents, taking up ad space, growing exposure, and building business relationships with clients that could and should rightfully be yours to secure.

This isn’t the first compliant because I am doing well in my area and a lot of my competitors are upset about that I would never do anything illegal and I did my thorough research on wholesaling before jumping out there!

If he was your client you might be in hot water but as long as none of your buyer clients are investors (where they might suddenly see you as a competitor taking the cream of the deals you find and leaving you) you’ll probably be ok.

Why wouldn't the employees jump ship and go to a larger competitor.

I am sure your company has competitors, and that you have contacts into those companies.

Ask for the last 3 years STR  reports (if available) to look at metrics of competitors in the same market area, from there you can look at the ADR (Average Daily Rate), Occupancy and RevPAR (revenue per available room) from similar hotels.

One of the advantages we have is visibility, it is right off the road, whereas the others are either off smaller roads or sit back off of a main road (there is one very close but sits back off the road, they would be the main competitor), traffic count is around 35,000.I would definitely not go from self storage to multifamily, the only thing I would do if I sold would be 1031 into a shopping center/strip center (which is my preference and where I am most comfortable). 

What I would do is take the time and look at each and every competitor listing to get an idea of occupancy and nightly rate and plan accordingly.What is your plan for the STR?

So it may be a self perpetuating cycle of only using one because that is the one that gets you the most bookings.If people are just getting started it is good to set your price below your competitors to build up a few good reviews then raise rates.I can't speak to the other platforms as I only use airbnb and homesuite for 1 to 4 month typical rentals.