Trouble Finding Renters for Brand New Apartment
I have 2 apartments available in the same building. One that was completely renovated and one that we spruced up and renovated the bathrooms. Both are listed for market rent and are in a great area near bus stops and the train station. I've been creative with the marketing and have went to facebook, craigslist, and the MLS. We haven't been getting a lot of bites. Any suggestions? Thanks.
Try zillow rental manager app. Zilllow can also give you a Zestimate on the rental price and compare similar recent rentals in the area on Realtor.com You may not be at market price.
Also rentometer. check to make sure you have not overpriced the units
- Investor
- Austin, TX
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Be patient, consider a price drop if you think it's overpriced. Get some feedback from realtors who have toured your property
I'm guessing you have professional pictures taken and published? Besides that, I think there's room to be hopeful when a new month begins in a few days, because that will open up a whole new set of renters who may realize their current lease is expiring soon.
Pricing, description and photos are great things to change up once in a while. Depending on what sites you are using, some listings can go stale and not get views. Try taking down the listing for a week then try posting again, or another website all together! Good luck.
Make sure you have signs up front.
You can waive the app fee to bring more in too.
Apartments.com has consistently bought in the most leads.
They do offer a lot and in the end you don't have vacant's sitting.
I would suggest using some of the listing syndication sites as well, so that your listings are more widely published. Apartments.com or Zumper would be great options.
A great tip would be to find a free property management software that offers listings for free, it will make it much easier to post and edit your listings too!
- Property Manager
- Royal Oak, MI
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Use a syndication site like Rentlinx to get on as many websites as possible.
Also, obtain & analyze your metrics to determine where activity is lowest: webviews, inquiries, showinds scheduled, actual showings and applications.
Then figure out how to boost the low metric.
did you get professional pictures taken?
I agree with most of the posts here you should increase advertising and marketing for the buildings but you should also consider incentivizing renters with higher credit by lowering move-in costs. Like maybe have them pay only first month and deposit rather than first month, last month, and deposit
Make sure your advertisement is syndicated. Also, you may consider a move-in special. Something flashy like half off of first month's rent usually does the trick. Also, as a lot of the BP people here will testify, the rental market is weird. Sometimes, we will sign 5 leases in a week, and then none for another week and a half. I've talked to lots of investors who are worried about seasons affecting rentability, but that is not usually the case.