All Forum Posts by: Angel-Ty L.

Hi, @Michael Davis

I'll first give you an idea of what WordPress is and what you can expect from it and its advantages/disadvantage... From there ill give you my 2 cents on the two choices you provided above (Investor carrot or Lead propeller)

Wordpress- WordPress is an online, open source website creation tool. Wordpress is by far one of the most used tools for website creation. It accounts for around 30% of the Internet to put into perspective. It is super easy to use once you get over a few humps, took me about a week to become proficient at it. Wordpress is a 100% free to anyone. All you need is a domain *$9 a year* and a hosting company *$14 a month* and you're off to the races.

Here are WordPress big advantages

Google loves WordPress sites. you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites

WordPress is supported by a thriving, engaged community.Gives you access to a community of people that can answer virtually any question you pose

Super easy to update your website and make changes. Wordpress provides you with a standard form of creating your site, However, if you choose to you get a 3rd party theme that gives your website an edge to the standard WordPress theme.

It is totally free. Like I stated before its totally free. no hidden cost, upgrade plan, nothing just a totally 100% open source website creation tool that will give you everything you need to setup your first website

Now for the disadvantages

Wordpress website is more vulnerable to attacks. Due to the fact that WordPress websites are popular its no secret its one of the most targeted CMS platform by hackers and such. However, this can be mitigated to an extent with plugins that provide security... I personally use Wordfence

No support from Wordpress. Wordpress as a company doesn't provide much technical support to its users. Instead, the company crowdsources its support through the robust WP community only. You can find various support forums that are left unsolved or unanswered that make things more complicated than they need to be.

May need to hire a developer if you want a highly customizable site. While WordPress does provide a community of 3rd people retailers that provide to you there themes some companies have the exact way they want their website to look in that case they can hire a coder to program their website for them.

In conclusion, I personally use WordPress for all the websites I've ever owned and had great experiences with them.

With that being said let's drawback to the question

I personally don't have a problem with investor carrot website. I think their platform is well made the templates look professional, they provide massive education value to their customers, and I've heard many good things overall from investors experiences. Now, where I do have a problem is when everyone and their mothers have the same looking website. For example, have a client that I am currently working with. while analyzing his competition i found over half of them all had investor carrot websites... Including him! Now you may see nothing wrong with that but lets put it into the potential sellers perspective.

You are a person looking to sell your house and of course, you do a quick internet search for people that can provide you with cash for your house. your most likely not going to go past the 3rd page keep in mind so you click the first link. you take a look around... *oh once they tell you their 3 step process and their website is nicely laid out... let me keep looking* Goes to next search result * hmmmmm this look a lot similar to the one I was just looking out* leaves goes to next result *WTF why do they all look alike are they a tribe of investors trying to scam me!??!*

Now obviously that's a little exaggerated but you get my point, you want to be able to stand out from your market cause how can you expect a potential seller to choose you when your website looks the same as the other 10 just with a different logo.

But that's just my opinion and I hope you can come to your own conclusion.

Hope I provided you with some value, and if you have any question or concerns feel free to contact me.

- Angel 

Hi, @Chris Gordon

You mentioned the reason you asked this question was to compare my performance and estimate cost per lead and cost per deal through PPC.

before any paid traffic campaign you run, a good practice is to map out the whole funnel and know hat KPIs you should be hitting. What do I mean by this

Simply start by literally mapping out your funnel. For this example, let's say your promoting your REI brand by promoting a blog post that educates potential home sellers of why selling your house to an investor is the best hassle free way

Your funnel will probably look like this...

Ad - Blog - Landing Page - lead

What you would do from there would be to work backward using industry averages. Make sure to be a bit conservative with your numbers. Before doing that, however, make sure you have a set budget in place to guide you on how much you should be spending. I wrote a post here describing how much much you should expect to pay for getting your first deal from paid traffic. Based on your APD (average profit per deal) divide it by 4 To get your goal ROI of 400%. For the sake of this example, i am a wholesaler with APD of 10k ... 10k/4 equals $2,500. By working backward, let's say my website converts at 2% which means it takes around 50 visitors before I get 1 lead. Multiply 2,500 by .02 and you will get 50. This new number is now your CPA (cost per acquisition). which means you should be paying no more than $50 to acquire a lead. Now we have the option to dig deeper and find out our CPC. We do this by multiplying our CPA of $50 by 10% which is based on facebooks data on how real estate ads convert. when you do the math you should get the number 5. this is your CPC.

So by doing this, you will be able to know what KPIs you should be hitting which will save you a ton of time optimizing in the future.

I originally got this information here if you want a more visual approach

Remember to also take into account how many leads it takes for you to get a deal. If it only takes 35 leads before you get a deal then 35 X $50 = $1,750 to get a deal. So use the math and tailor it to your funnel and your numbers.

Hoped this helped if at all. If you have any questions please feel free to contact me

- Angel-Ty L.

I personally use WordPress for all my domains. 

I like the facts that over %30 of the websites on the internet use it so now you have access to a wide community of people that are knowledgeable about the platform. this gives access to universal support from around the globe.

Its available to everyone no matter if you're a developer of an aspiring entrepreneur, you're able to use the platform

It's super simple to use once you get the hang of it there's even drag and drop webpage builders with added templates. 

It's customizable/open source so I can have the ability to do what I want with my website. Not limited to what I can do similar to Wix, Squarespace, etc...

It performs better SEO wise which is a big plus. 

And you can't go wrong for the cost cause its FREE all you pay for is the domain and the hosting company once that's up your off to the races. 

what channels are you using to drive traffic to your website?

@Jeff Filali what kind of results are you seeing from the Facebook ads?

Most intelligent investors would take this opportunity of the stock market correction to buy up more stocks at discounted prices, but that's just the way I see it. If you look at a graph of the dow jones of over 100 years we have only been going up. even after multiple corrections and depressions the stock market always been going up. so if the stock never comes up after this, hypotheically speaking even though it has never happened EVER, we are all screwed anyway. Refer to the book "The Intelligent Investor" by Benjamin Graham, Warren Buffet's mentor. Great book that really goes into depth about stock market psychology and some strategies for investing in the stock market.

Hey BP community, Would you as a real estate investor and or agent be genuinely interest in a webinar that goes over how to generate motivated seller leads through online marketing. Curious as to your opinion on webinars in general and if u think this would be something u would actually attend. I really like helping and teaching REIs about paid advertising and thought this idea would be perfect. Please let me know your opinion and if u would attend personally. Thanks, - Angel-Ty Lebron

Hey BP community, Would you as a real estate investor and or agent be genuinely interest in a webinar that goes over how to generate motivated seller leads through online marketing. Curious as to your opinion on webinars in general and if u think this would be something u would actually attend. I really like helping and teaching REIs about paid advertising and thought this idea would be perfect. Please let me know your opinion and if u would attend personally. Thanks, - Angel-Ty Lebron

Great point! @Muhammad Hayat

Page 1 results generate 92% of all traffic from the average search. Nobody is really looking further than the 2nd page. Respectively paid traffic receives about %15 of the clicks on an average search. so being able to get in front of your potential customer is a must. Easit way to do this rather than waiting for SEO to kick in would be to utilize paid traffic. 

Hi @Lissette Deleon 

You could try testing out an FB ad to people in your local area

Here's is what I would test...

Create a new campaign with the objective set to "event responses". I would use this because it enables you to collect event engagement. The goal of this campaign is to drive awareness to people in your local area that would be interested in your event.

At the ad set level, you can target people who live within a 25-50 mile radius from the property address and as for detailed targeting, I would try people that are "most likely to move", "homeowners", "real estate " (Behavior), etc... Set your budget by mapping out your funnels. a great example of this can be seen here

Now create a video ad that gives someone an incentive to want to come. Maybe give a tour of the house in a non-boring way. Get creative and recreate an old used car salesmen commercial. Anything that you think would get them to interested in the event enough to want to get up and drive there. Make sure your split testing with another ad. Spending around $50 should give you enough data to decide whats working or not.

Once that ad is up and running create another campaign with the "reach" objective. The point of this campaign is to reach the people that engaged with your event already. So we are going to be retargeting the people with another ad. In the ad set level create a custom audience of people that watched a good majority of the video, 20% give or take

With this ad, your going to want to make a stronger call to action to get them to actually show up. remember to make it creative people are tired of bland old ads, so make it worth their efforts.

Now obviously there's a little more to it than that but I'm giving you a brief description of what is possible.

Hope I provided you with some real tangible value. If you have any questions feel free to contact me.

-Angel-Ty Lebron