All Forum Posts by: Angel-Ty L.

Actually to find out exactly how you stack up against your competition would be to use the tools within adwords such as your auction insights and your search impressions. Search impressions gives you data on how much of the adwords pie you are getting. So if you have an 80% impr share then that means you qualify for 80% of the traffic to that keyword. You can look at this from a campaign, ad group, and keyword level. This way you can judge what keywords are being eaten up by the bigger players and what keywords the competitors are not utilizing which goes back to getting an edge in the marketplace.

@Jorge De Jesus

I agree would make sense just settle for mailers in the beginning. However, everyone has their preference how they want to get started. 

I just don't see how the competition should influence you starting out. You have no clue what your CPA will even be whether you do mailers or digital marketing. How can someone make a data-driven decision on if the CPA is going to profitable by just going off of if their big fish in the marketplace. 

Instead of guessing test it. Adwords is all about testing, so why not test to see if you actually can get a profitable campaign going even with big spenders in your market. Cause I can tell you right now it's most certainly doable.

Yes, Facebook doesn't only run off of likes I'm aware, but little confused on your statement "my FB is always running, idk about yours"? 

Also yes, grandmas and grandpas are the biggest growing demographic on facebook as well as your ideal seller on this platform. 

Also yes, that's great! I think there's a marketing strategy for everyone, just have to find what works through testing. 

Great question @Jorge De Jesus

I personally would not care much of the bigger fish. If I'm launching a new account I'll take a gauge at the competition, yes, but not to see how big they are but to see what wording they are using, how are they positioning themselves in the marketplace, are they using relevant ad copy, are they using the keyword in the path URL, are they even using something so basic as ad extensions. I'm looking for the week points where I can swoop in and actually making a difference. 

Once that's sorted out its about finding out how you want to structure your campaign the nitty gritty things like keywords, bid strategy, etc... 

Obviously if your in a competitive market with bigger fish that should tell you. A majority of them are just egotistical and want to show up #1 for every single keyword driving up the price with bidding wars, which is simply not the way to go. 

In the beginning, you want to move from a conservative account testing the number of impressions on keywords, CPA, CPC, ad copy, etc... Once you know what works on a small scale you start scaling it up. Bidding high on keywords proven to get you a reasonable CPA, testing ad copy more often, etc... 

Keep in mind with that conservative approach you want to be bidding offensively low, just to see if you can spend the full daily budget. That will ensure you are making very large mistakes that will cost something like a $100 of whatever just cause you didn't think to add it as a negative. 

But yea I don't really worry much about the competition. I just do whatever is allowed in that market. 

Google is more targeted in my opinion because if you are comparing apples to apples Google and Facebooks targeting methods It is clear Google is just better.

Facebook targeting works by tracking what you like and post on its platform, what other sites you browse as long as you remain logged in on that device, and essentially will create a profile of you so that advertisers can target you based on your interests (scary I know). While that's all fine and dandy facebook ads can be labeled as intrusive because nobody really wants to see ads. However, they will still be clicked on due to the fact of either its peaked someone's interest or they personally think its just apart of there feed. 

Unlike Facebook Google uses whats called search marketing. Google will serve you ads based on the intent of the search and if they believe the ad is relevant to the search query. Why this is supreme is because you can literally capture somebody's attention at the moment that they are looking for information about your service or product. With Adwords you are able to bid on specific keywords. If you not well trained in Adwords you may just throw all the relevant keywords you can think of. Like how to sell my house fast, companies who buy houses, etc... While that good your missing the bigger picture of understanding where a person is at based on their intent of the search query. The person who is searching "how to sell my house fast to an investor" is likely to convert compared to the person searching "home buyers sell fast Dallas tx". Based on the search you can infer that the first query the person does not understand the process is still most likely on the fence and the intention to convert immediately isn't there. With the second search, you can infer the person is at the bottom of the funnel and has the most likely hood of converting because he is not showing any intent that he may be looking for information like the first search. 

So if you ask me being able to capture the attention of someone who is already down the funnel ready to convert is much more targeted compared to the person you are just serving an ad to based on intent while not know where they are in the funnel. 

Hi @Austin Rankin ,

Glad to see you thinking about investing in paid traffic for your REI business. Definitely a good move.

Going off of what @Rachel Rendall said "Someone experience with FB ads will know how to optimize the ads and make little tweaks that newbs just don’t know how to do" is an understatement in your case. If I understand correctly you don't necessarily have the time to learn Facebook ads. If you DIY this I can almost guarantee you will pretty big mistakes that will ultimately cost you a significant amount. Like most investors, you might have the capital to take a $500-$1000 loss.

I don't really agree with what @Jorge De Jesus said with even if you eventually outsource it, how do you know it’s done properly?... Because you won't even know what to do in the first place. Sure as time goes on you may develop a basic understanding of Facebook ads, but if you have an advertiser implementing things you aren't used to or haven't heard of, you might not know if he is actually doing things correctly.

Ultimately everything needs to come down to profit. Whats my CPA and am I getting quality traffic I can close on.

In my opinion, there is no advertising platform that can get you more quality traffic than Google Adwords. Going back to what @Rachel Rendall said I most certainly agree, Facebook ads have a ton of untapped potential. Simply for the fact of cost. Right now Facebook is dirt cheap compared to Adwords, however not for long.

Here's the thing Facebook ads is a push type of marketing, whereas Adwords is a pull form of marketing. Google Adwords puts your ad directly in front of people who already are considering your service and are way more likely to convert from that standpoint. Facebook will push your ad in front of people and you have a less likelihood of converting that person if your funnel is not optimized.

Google Adwords would be your best bet if you are just starting out. At the beginning of a low budget campaign or any brand new campaign for that matter is to focus all your energy on making sure your search terms are properly optimized. Search Terms gives you the direct correlation to where your money is going. Everything else is secondary.

I will note that I would personally not try Adwords unless you have a well-designed conversion optimized  landing page . Otherwise, you can drive all the qualified traffic you want, but your conversions ultimately bring you the money.

Hope I added some insight, feel free to private message me if you have any specific questions you would like to ask 

-Angel-Ty L.

PPC Hustle

@Gregory Hodges TBH I wouldn't spend anything on a udemy course or any course for that matter to learn PPC. Simple Fact is the information is LITERALLY out there for FREE. I was able to learn everything I know, all the strategies, the tips and tricks that courses won't address, and etc... from learning through any means that were available. I listen to nearly every single podcast episode  these guys have out (By far #1 paid search podcast), blog after blog after blog,  #ppcchat, and most importantly just being deep in the Adwords Trenches.

So here is the direction I went. I already had previous knowledge of paid media traffic so I was pretty familiar with Adwords. I studied and learned everything I needed to know to pass the Adwords cert exam, which is about 100 questions all about Adwords. I assume you can pass that within 2 weeks of diligent study. After that, I set up a super small Adwords operation that consisted of a Brand Campaign and retargeting with my own adwords management company, just to get familiar with the adwords interface and using the Adwords editor. After that, it was time to hit the ground running. 

From there you could start actively learning adwords with your business. What works for me and my clients is starting a with a super low budget due to the fact you prob will make a lot of mistakes and prob will end up having to spend quite of few coins in order to land that first conversion. Once you have everything dialed in Search Terms, CTR, CPA you can start increasing that budget more and more. 

Hope that helped :)

- Angel-Ty L.

Hi, @Ariana JImenez

Obviously, you have many options to choose from when it comes to wholesale marketing. Like @Jorge De Jesus stated "Pick a list: FSBO Tax Delinquent NOD Probate NOO Etc...Pick a method to find them: Online Drive for dollars Door knocking List source Referral PPC Etc...". I personally advocate using paid traffic for means of canceling leads.

Many will argue motivated sellers aren't on the internet looking due to the fact of their age. I find that totally false in my opinion.

The older demographic is the largest growing audience and most profitable on facebook. Also, I find it hard that amongst the billions upon billions of Google searches every day that there isn't a pool of people specifically trying to get their home sold. Fact is there's a reason seasoned investors are spending over 20k a month on AdWords alone.

With that said, I will inform you that it won't always work like how you may expect it to. The first month of paid advertising is one of the hardest and you may even find yourself going over your break-even point. However, most investors that try out paid traffic on average will in-fact fail. Investors tend to not spend enough to acquire their first deal, not working based on numbers and calculations, injecting emotions into your marketing instead of data, quitting too early, and just not putting in the time and effort into learning paid traffic.

Now I'm guessing you don't have a large budget to work with, so if your only spending $100 a month on AdWords, don't expect a deal or even a lead for a while. On average you can expect to pay upwards of $1000 to acquire enough leads to close a deal.

So with such a small monthly budget how would you win with paid traffic?

Simple...you should test the approach of achieving the goal to bid offensively low (if on AdWords) to get as cheap CPC as possible so that we can get as many clicks and leads for our budget that is physically allowed. The essence of this strategy is to show up in as many auctions as you can on quality driven keywords, so we're talking about those bottom of the funnel keywords like "sell my house fast " or "cash home buyers near me" etc. Even if you do have a low CTR rate cause you are in these lower positions, the idea is the more auctions you show up on the more chances you have of getting clicks and spending that full budget.

Contrary to popular belief, which is just showing up #1 for every keyword, statistically speaking if you only show a couple of times in those high positions you end up getting 1 click and lets say you have a 4% conversation rate your going to have to get a lot of those really expensive clicks in order to get a conversion but if your bidding at a fraction of the rate your going to get a lot more traffic. So say you still have a 4% conversion, you get more per dollar spent on conversions than you would at a high bid.

Then as time goes on find out which keywords are performing the best based on data and then you can bid up on those. So that over time eventually the keywords bringing in the most money the idea would be to get that high-quality score and being 1-2 position only and the ones not bringing in so much we bid low on. So you go from a conservative account and expand into a more aggressive account once you know exactly what is working for you. Obviously, throughout this process, you are performing best practices to get that CTR rate up through ad testing and different target testing.

A good practice to keep the campaign in line is to map out the whole funnel and know hat KPIs you should be hitting.

What do I mean by this?

Simply start by literally mapping out your funnel. For this example, let's say you're promoting your REI brand by promoting a blog post that educates potential home sellers of why selling your house to an investor is the best hassle free way

Your funnel will probably look like this...

Ad - Blog - Landing Page - lead

What you would do from there would be to work backward using industry averages. Make sure to be a bit conservative with your numbers. Before doing that, however, make sure you have a set budget in place to guide you on how much you should be spending. I wrote a post describing how much much you should expect to pay for getting your first deal from paid traffic. Based on your APD (average profit per deal) divide it by 4 To get your goal ROI of 400%. For the sake of this example, I am a wholesaler with APD of 10k ... 10k/4 equals $2,500. By working backward, let's say my website converts at 2% which means it takes around 50 visitors before I get 1 lead. Multiply 2,500 by .02 and you will get 50. This new number is now your CPA (cost per acquisition). which means you should be paying no more than $50 to acquire a lead. Now we have the option to dig deeper and find out our CPC. We do this by multiplying our CPA of $50 by 10% which is based on facebooks data on how real estate ads convert. when you do the math you should get the number 5. this is your CPC.

So by doing this, you will be able to know what KPIs you should be hitting which will save you a ton of time optimizing in the future.

I originally got this information from Jordan Schumacher if you want a more visual approach

Remember to also take into account how many leads it takes for you to get a deal. If it only takes 35 leads before you get a deal then 35 X $50 = $1,750 to get a deal. So use the math and tailor it to your funnel and your numbers.

If you have any questions or concerns you may have I would be more than happy to answer.

-Angel-Ty L.

First off just want to say i most certainly understand where your coming from. What I don’t understand is how you immediately discredit the service overall. There are people that genuinely passionate about paid traffic and that literally get a kick out of being about to help other business owners. Now with that being said There’s section of the digital marketing profession that is a bit unconventional where u have people taking courses and then thinking there a qualified professional. That I do disagree with. Now idk if you have been screwed over by one of these said people or fb just didn’t pan out for u, but I don’t believe you should discredit this service overall. There are plenty of agency built on the backbone of people that just enjoy running paid traffic. But obviously everyone entitled to there own opinion Wish you the best - Angel-Ty L.

@Cody Evans

Get that website up and running would be definitely a first. you're going to want to be able to send people to your website where they will be able to gain more information about you, check credibility, etc.... 

Your website is your foundation its where you will likely be collecting leads, its where people are going to go when they searching for that realtor their friend told them about, etc...

Can get started fairly simple by starting with a WordPress website. I would suggest just watching a quick tutorial on youtube on how to build one your self since its pretty basic and straightforward. Obviously, it is not going to be the greatest look nor functional but, its the start.

Shouldn't take you more than a day or two. However, you stated you don't have that much time so you might find yourself having to take longer, which is totally okay. 

Now for the marketing part!

They approach I really like is essentially becoming the "Digital Mayor of your Town and or City" as termed by Gary Vee.

Now if you are not familiar with what that means I give you the run down 

What really traditional marketing would be is, *forgive me if I exaggerate a bit*,  just plastering yourself in everyone's mind as, that's Joe the real estate agent, he seems to be everywhere I go. 

So putting up signs everywhere, joining every damn neighborhood club under the sun, handing out business cards to everyone you meet, mentioning to everyone that Hey, look at me I'm a real estate agent comes off a little too strong and salesy. 

Honestly most probably would feel the same way, and maybe you don't want to conduct your business in that manner, not saying it doesn't work cause it most certainly does, but there's a better less selfish way to 10x your career. 

Instead of it being me me me look at me the real estate agent, it should be more about the end client in mind. you should be thinking about how much you actually want to service that client before you even have him as a lead. 

So being the digital mayor takes the approach of instated of it being Hi I'm Cody, the real estate agent... it should be Hi I'm Cody, I run a media company, and I'm a real estate agent. 

Let your business be the one and not local media outlets to be the provider of content of the best local restaurants, the best local schools, the 10 best things to see and do this weekend all, etc... in all the area you service.

See by approaching it this way You are now becoming the source for people that want to move to those locations and or maybe want to sell their house but stay in the local area. 

People that want to make the big move are actively looking for that information. 

Now as you may realize, who the hell is doing this or tried this?!?!?!?

Not many from what I can see, so what does that mean for you?... It's open season baby!

It's a huge white space that nobody is taking advantage of and it makes sense 

produce content that people want to see, now you will start getting recognized as Cody the real estate agent that helped me make the decision to move here and why would they go to anybody else to help them find a home if then the person that help them make that decision.

Conclusion 

To sum it up, you will be a media company/ real estate agent. you are going to be the content producer of information that buyers and sellers want

like writing reviews of the best restaurants, interviews principles on why their school is the best, going to every destination there is to go to and provide walkthrough videos, etc...

If you approach it like this then your now the source that people who are looking to buy in your area and sell are now going to go to. 

Obviously this is just my opinion so take it with a grain of salt but definitely look into it 

If only it was on a Sat or Sun 🤧

Hi @Jade Utley 

What does your social media marketing strategy look like at the moment?