All Forum Posts by: Anthony Caruso

Hey Jon,

Thanks for the welcome!!

I'd love to connect and hear more about your team and the marketing you guys do! I'm sure you'll have some opinions on Multi Fams in the north shore. I'll shoot over a message shortly. 

Hey BP! 

I'm based in Boston, but from the north shore. 

My goals I have for BP include learn and document a house hack in a Multi Fam in the next year. Also to offer direct marketing knowledge and resources to BP members so they can be successful in their marketing campaigns.

I love real estate photography and that's how I launched my REI career. Drone video recording is another hobby as well and fun for REI also.

Sweet. South FL is competitive and getting pricey you are correct!! lots of marketing competition too(heavy postcard market), so its important you are targeting motivated and distressed properties, AND personalizing your approach. Look off market and start contacting owners. You can find deals on the MLS, but then you're going up against everyone else. Look off market, and the competition decreases drastically.

Have you sent them a note in the mail? @Jesthen Baez or followed up in person to a few of them to gauge the quality? Its hard to know if you have good data without any reference points.

Like others mentioned. The data needs to be great, then you need to market to them consistently to let them know you're serious. Either spending time (calling yourself) or money (direct mail, digital ads, paying a caller)

@Noah B. You may want to consider looking off market so you can get a better deal. For example, target folks with free and clear duplexes that have owned it for over 25 years. Absentee owners as well. See what their plans for the property are.

 Find a duplex with a unit that needs to be fixed up a bit. Purchase it as is, or work out seller financing. They save on realtor fees/repairs/staging. You occupy the fixer unit, rent out the nicer side. Spend the year fixing your unit and get it rent ready. 

We need more info than this!! who are you targeting, what types of properties?

Here are some helpful tips to get you started talking to sellers and cold calling like a pro. You can check out my site for helpful tips on navigating direct to seller marketing!

1. Make a connection
2. Be transparent about your intentions
3. Find their motivation to sell

Nice idea for a thread, @Joe Splitrock. I specialize in list building for investors and marketing directly to sellers.

One questions folks should be asking from their marketing providers is this: What steps are you taking to maximize my chance at success? Everyone knows someone whos been burned by a bad list or a bad marketing campaign, and ultimately it causes them to lose faith in marketing. That's not a good situation for either party. Investor has a bad experience and is out $, and the vendor lost a customer.

Marketing and data providers need to be focusing on ensuring their clients success by providing them not only a quality product/service, but the expertise to navigate direct to seller marketing. Its not rocket science, but it isn't like tying your shoe either! It takes some practice and experience.

Its all in the data. Are you marketing properties you recently sold to neighboring properties? Targeting folks who have lived in their homes for X years, or X% equity? 

I have an client who is an agent in Bev hills that is killing it using autopen letters. With direct mail specifically, you need to take extra measures with personalization. If your budget is slim, get on the phones or walk the neighborhood. Engage on social media. It starts off slow if you have nothing, but as you grow it will become vital to reaching new audiences.

Like others mentioned, networking is going to be your best ROI. start building that social equity with your peers and watch how far that will take you!

@Evan Dieffenbach

@Ronald Allen Barney @Christian Hernandez Even though it stings, it's is a good lesson to learn about marketing. Its almost always better to mail a smaller list over time, than to just blast a bigger list once. Targeting and refining your data based on motivation or distress will help keep your quantity down. Then pair that with a personalized mail piece and watch your direct mail ROI increase =)