Originally posted by @Rishi Ramlogan:
Hello all:
Great information and I appreciate the opportunity to learn from your experiences.
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2) What is the actual process to rent? Sorry for the amateurish nature of this question but I don't plan to use a real estate agent.
- What marketing methods do you use (Craigslist, FRBO, MLS flat-fee listing, etc.)?
- Do you show via an open house or private showings?
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- What is the follow-up after that? At what point do you give someone an application? If multiple people are interested, how do you ensure you get the best client while still abiding by Fair Housing laws? Do you process applications (and application fees) and credit checks for all before deciding or one at a time?
- Do you use a program such as Rentalutions or EasyRent to secure the application, perform background and credit checks, and collect rent? Any preferences?
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A few answers:
I use Craigslist, Zillow, Trulia and, mainly for reference, my own website. To post to Zillow, you now must enter the listing through Postlets. Watch for duplicate photos when your new listing is merged with existing information on Zillow or Trulia.
Zillow gets the greatest response. Trulia is second and also takes the Postlets feed. Craigslist is fine and works better than it used to because of the map view. I've never seen a need for MLS on a lease. I also put a sign in the yard with the number of bedrooms and bathrooms, a phone number and the URL of my website.
It's important to be very responsive. If I get email late at night, I reply by email and promise to call the next day. During the day, I call and email. After an initial conversation, if the person is interested, I email copies of the application and acceptance criteria.
To avoid vacancy and attract people who plan ahead, I always advertise well before the current tenants are moving out -- up to 60 days ahead. Because tenants have to give long notices elsewhere, I want to have a new lease signed a month or more before it starts. This doesn't always work, but it often does. This week I will have only a one-day vacancy between great tenants of 18 months and a new tenant who is moving in.
If I do have a vacancy, I try to show it at all reasonable daylight times that a seemingly good prospect wants to see it. If the property is occupied, I try not to interrupt the current tenants too much. I group prospects into consecutive 20-minute time slots in a one- or two-hour period on a weekend, preferably Sunday afternoon to include people who are looking on Saturday. If that doesn't work -- perhaps for someone from out of town who is in the area for just a few days -- I schedule a showing on a weekday.
I don't expect people to fill out an application on the spot. I ask for rental and employment history, and people need time to look up addresses and phone numbers. The application includes a form authorizing landlords and employers to release information to me.
I give a copy of the application and the acceptance criteria to every adult who comes to the property -- to avoid being accused of discriminating by selectively giving out information. I also like to give out a sales-style information sheet with pictures of the house, basically a copy of my website listing. I think it's good for people to leave with something tangible that will help them remember the house.
If I get an application, I first look at it to see if the applicant can afford the rent. If so, I call previous landlords first. If that looks good, I call employers and get a screening report from the service I use, National Tenant Network. I don't promise first-come, first-served processing of applications. I promptly turn down someone who is clearly not qualified, but those applications are rare because people see the acceptance criteria. For a marginal applicant, I go slow while hoping to get someone better. I refund the fee if I never request a screening report. For a good applicant, I process the application as soon as possible. It typically takes two weekdays. If I accept the applicant, I send a lease and get back a signed lease and deposit. I make first month's rent due at the time of move-in.