Past Week Accomplishments:
Direct Mail - Weekly batch of 250 letters sent.
Online Marketing – Only one blog posted written and one posted. We made the first video of our video marketing campaign. (https://youtu.be/IP7PjxVfAQE)
Networking – Nothing to report.
4509 Falkirk Bay – We hired our partner’s contractor to do the demo while we wait on bids to come in from other contractors. His crew finished up with the demo on Friday.
Goals for this week:
Direct Mail - Send out weekly batch of 250 letters.
Online marketing - Write and post 3 blog posts. I’ve been well below our blog goal for the last few weeks, so hopefully I can get this going again. We will also make the next video of Falkirk as part of video marketing. I also want to study a couple of resources to make sure that we are optimizing the video marketing as much as possible.
Networking – Will attend the Ventura County Real Estate Investors Club in Thousand Oaks on Thursday.
4509 Falkirk Bay – We were supposed to get 3 additional bids from GCs today, but haven’t received a single one of them. If we don’t get them, we are going to have to make a decision if we want to go with our partner’s GC without comparing his bid to any others or if we want to waste more time waiting for additional bids.
Lessons Learned:
Here are some bullet points learned from making our first video:
#1. Buy an external microphone. We actually bought a wireless microphone and a wired microphone, but neither one of them worked correctly. After doing a little bit of research, it appears that recording audio on a cell phone is not as easy as it should be. As you can see in the video, the sound quality differs depending on how close I am to the recording device. Once we buy the correct microphone, it should resolve that issue
#2. You don’t have to buy expensive video editing software. Although not super expensive, I was originally going to buy video editing software for $299. My wife then asked me if I could find it cheaper, and that’s when I discovered the software that I used for this video for free. Although it’s not going to win any Academy Award, I think that I will be able to make it do everything I need to do in the future.
#3. You’re going to think you look and sound stupid. Fortunately for me, I have been looking and sounding stupid for my entire life, so I’m used to it. Just get over yourself and make a video.
#4. Done is better than perfect. In this case, we started the demo sooner than we were expecting. I therefore had to rush to the property after work and only had less than 90 minutes of daylight in which to film and take pictures. Although I know this could have been produced better, I could have spent hours trying to get it “perfect.” At some point you will realize diminishing returns, so just do it.