All Forum Posts by: Jerry Puckett

Hi @Veronica Perera,

Welcome to BP. You can't hardly swing a dead cat around here without running into some yellow letter folks. 

Just stand by, I'm sure as soon as the key word alert hits, this thread will become a virtual commercial for direct mail providers. I'd expect to see all the usual suspects.

But to answer your questions, many people have used the strategy successfully. Maybe if you asked more specific questions you could get better answers. Just sayin'.

@Tzvi Balsam Hold on! Cavalry is on the way!  Looks like we have a coaching call scheduled for tomorrow and we can run through all of these scenarios.  We can even do some role play if necessary. 

All part of the plan.  At the beginning of a new campaign there will be a lot of people who dial themselves out.  This is a good thing as it kills two birds with one stone: 

1) it gives you a chance to practice your chops without worry of loosing a deal  

2) eliminating people with fantasy land expectations continually dials your list in tighter. (Bonus: allows you to follow up with them for free down the line you never know, circumstances may change.)

(@Ron Olivera, thanks for the mention!  We are redesigning your logo.)

Hi Patrick,

When you consistently add new data sets, it can quickly become a logistical nightmare if you treat it as one big campaign.

The trick is to treat each data set as a separate campaign with a separate designator for each (campaign 1, campaign 2, etc) You would then schedule each campaign's mailing schedule all the way out, however many times you'd like to mail, for the next year. Each time you add a list, do the same thing. 

We use a different letter for each touch of the campaign. It can be as personalized as you like. Each week we look at the schedule and see which list gets which letter, and treat each campaign as a separate job.

On the backend we have a master list with a helper column that has the campaign number for each name. When someone calls and identifies themselves we can quickly see which list they called from.

Hope that helps!!

@Steve Vaughan, 3k posts in two years? That's AWESOME!! Has it only been two years? Seems like longer. You post like old school BP, before it got to be home to so many vendors hawing their wares. I'm always happy to see your avatar in a thread because I know you're just trying to help and have nothing to sell.

Wow....I've been here for six years and really struggled to get to 1000. Keep it up man, @Bill Gulley and @Mindy Jensen are right, you are A team varsity and just as BP was intended. Keep it up.

 I'm guessing no. He never posted again and hasn't been on the site for over a year. In any event, he seemed pretty determined to do it himself no matter how much it cost. (Or whether or not it "worked").

But..... @Claire Trammell, your signature says you work for Yellowletters.com, yes? So it would stand to reason you're on any site that Michael has anything to do with. Promoting products, back linking and all that other fun stuff.....

@Account Closed told you right, and he ought to know. He "mathed" this REI thing out quicker than most anyone I've met, does tons of marketing and is not here selling product (unless you want to buy one his rehabs).

Let me ask you this, have you spent as much time thinking out your list as you have the marketing piece? Your list is arguably the most important piece of the puzzle. As you think this through, you may want to begin at the beginning. Just sayin' 

Hi Shane,

I'm no expert on lending money and there are folks like @Grant Kemp and Jay Hinrichs that could answer this better, but this looks like a primary residence loan which would implicate all sorts of federal rules and regulation (RMLOs, etc.). Is this not so? Happy to be wrong.

There are several ways to execute depending on the size and quality of your list. Will this be a self assembled driving for dollars list or does it come from a data provider? I'd want to vett the data some before firing off a bunch of mail.

I'm local to you and happy to help. Email is in signature or shoot me a colleague request. Aren't you the fellow who was looking to house hack a duplex?  Is that still part of the plan?

 Hi Scott, I confess when I first looked at your posting I was prepared to call you out as a shill. 1 post in 2 years, and just happens to be about a guru program. We see that a lot as a guru will send his minions to correct the tarnish on his image.

But then as I read your post and how no holds barred it became.....wow!! All I can say is this must have really ticked you off!! Just as it should. Sorry you had to learn this the hard way, but thanks a bunch for jumping in and telling us like it is.