Quote from @Carlos Ramirez:
Christian,
Stay patient and pick one and go all in... All lead generation works. In the beginning for me it was skill that needed improvement. I.e sales skills and assuming the close. One of my friends said he just shifted his perspective and deals started flowing to him. That's been working for us thus far.
Best,
Carlos
This is factually incorrect and I can prove it, using a Mathematical method called Proof Theory. Look it up. There is an actual entire department of mathematics called Proof Theory.
Proof theory is where you can take theories, concepts, and statements, and treat them as actual mathematical objects. You can add them subtract them use conditional logic.. truly fascinating and a POWERFUL tool to master.
Imagine you are in a city, and one investor is in that city, and the rest are homeowners.
Let's make an assumption that DMM actually works (it truly doesn't, but let's assume it does).
If one investor sends everyone mailers, great!
Now other investors in different cities see his success and want a part of it. So they too start sending mailers. First investor 1 gets all the motivated sellers. Then .. now, he needs to split them. The more and more investors come in his market the more he has to share/split the leads.
What does this prove?
The effectiveness of his "pick one strategy", doesn't depend on JUST the strategy chosen. It also depends on market saturation.
So in other words, you CAN NOT say "all lead generation works", when the effectiveness of that strategy chosen depends on factors outside of the scope of that strategy. Not because DMM worked in a town in the middle of nowhere does it mean "ok so that means it should also work in downtown LA".
Now remember this is logical proof. Opinion has nothing to do with it. You can tell others all you want, you can give advice all you want. According to math, the advice is wrong.
Now, this is assuming DMM works. Even with this HUGE assumption that DMM works, your advice is still wrong.
Now consider this next: Now I will show you proof through DATA or experimentation.
If all lead generation "works" why are so many people struggling?
Raise your hand, everyone, how many of you just picked one, stuck with it, and are not millionaires? Sure I am sure there are a few. But if you could be actually honest, we all know very well that the sheer majority of people doing this are not successful!
Next, Consider This!
If a doctor came up with a new treatment to eradicate the common cold and out of 3000 people 2999 died and 1 person was cured, would you conclude the treatment worked? That is a 0.033% success rate. Seriously?
No right?
Then why using the EXACT same numbers just a different subject, and suddenly you all say "Hey to works"?!?!!
Guys everyone. I am not here to be a punk.
I am here to show you that the reason so many of you fail is because you think like this.
Stop acting like you don't have the capabilities to think analytically.
You all think and advise others based on sheer randomness, emotion, and the way the wind blows. You think, or feel like something works, dress it up as fact, and sell it to others.
Stop doing that. That is exactly why you fail.
Nothing I have mentioned here is opinion. It is numbers. I am factually right. Stop seeing what you want to see. Stop following others because you WANT their advice to be right.
I don't doubt your friend had success, you even may have had success.
But you can't take 0.033% of the results of an experiment that sway one way, and ignore the other 96.67% that sway the OTHER way and selectively pick the 0.033% as the winner and ignore the 96.67% just because you like that outcome.
That's ridiculous!! Completely incomprehensible to me that so many of you risk your entire businesses on that notion.
I don't get it.
Peace!