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Quote from @Tennita Funmaker:
I haven't done any wholesaling yet. I'm just starting to gather information. My question is when you find a deal you want to wholesale how do you determine your own profit? Do you start backwards with what rehabbers would want (30%ish margin or so?) and then determine your cut? Or do you start with your margin goal and leave the rest for the rehabber?
Great question!! Personally I start with getting the house as cheap as I possibly can. I use every ounce of leverage that I have to negotiate the seller down to the lowest possible amount they would take. And then I look at the numbers once I have them at their lowest amount and determine how much room is leftover for me to make a fee. Sometimes, if the seller doesnt have much equity and therefore not as much negotiation room, I have to take a smaller fee as a result because there just isnt much room. Other times there is room for a substantial fee ($25,000+) and still leave more than enough margin on the deal to make it attractive for an investor. Dont undersell yourself, I meet a lot of wholesalers who somehow think they should only be making 5K on every deal which to me is ridiculous. The whole reason we leave our W2 jobs and get into real estate instead is to have no ceiling on the amount of money we can make, our skills and abilities determine how many zeros are in the bank account instead of some manager, CEO or HR dept. But also, dont go in trying to make 50K on every deal. I see a lot of wholesalers make that mistake too. They are so nervous they will never get another deal so they try to get as much as possible from a single deal. Which, ironically end up not working out and they dont make anything because they asked too much and no one wanted to buy the deal.
Could you tell your advice on knowing the different ways of how much equity a seller has? And How do you figure out the ARV, the percentage of the ARV, as well as the rehab cost to make it attractive for an investor?
In general you want to market to property owners who have owned their property for at least 10 years because they should have enough equity at that point to be able to sell. There is no way to know exactly how much equity an owner has because there is no way to know their loan balance BUT length of ownership is a pretty good clue. You can also pull 100% equity lists to get homeowners that have no mortgage at all.
Your job as the wholesaler is to get the house as cheaply as possible. Dont be married to a % of the ARV because this isnt math class.
ARV is after repair value. Most people dont actually understand what that means. When an investor buys a property their end goal is to make money. In order to know if there is money to be made they need to know 1. How much can the property (your wholesale deal) be bought for 2. How much work does it need? (How much money are they going to spend fixing it up) 3. What can they sell it for after the work is done? #3 is the ARV. What can the house sell for after its been renovated.
ARV is determined by looking at comps. A comp is a similar house that has sold. If renovated houses in a neighborhood are all selling for $250,000-$260,000 then its safe to assume if you renovated a house in that same neighborhood then you would be able to sell it in that same range. When you are looking at comps to determine ARV that is what you are looking for. What is the future value of my subject property AKA my wholesale deal.