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All Forum Posts by: Alison M.

Alison M. has started 15 posts and replied 218 times.

Post: Another Strange Caller

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

She said something about Houston, that would be in the "energy corridor."

Post: Marketing to Divorce Lists

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

Bumping this up. What mailing pieces work best for people going through divorce? Thanks, Alison

Post: A marketing mistake turned into an opportunity?

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

You could look up the local affiliate of the national REIA club in NC and contact them to see if they can help you locate reputable local investors to work with. I did this with a lead in Richmond, VA once and it worked out well.

Post: DEAL rate - Postcards vs. Letters

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

In 2013 I am averaging a deal per 1746 mailed pieces. My overall response rate has been .69%, and my rate of converting responses to deals is about 9%.

Michael Quarles, what do you mean by "you should work towards an 8-12 time multiplier?"

Post: DEAL rate - Postcards vs. Letters

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

Kelly P. - I can give you raw numbers on how many pieces in the mail it takes to get a deal. However, if I'm mailing to the same person 5,6,7 times over the course of a year I'm not going to use the same mailer each and every time. Sometimes it's YL, sometimes postcards, sometimes something else - I've heard about zip letters in this thread and may try those too.

So unless I only use YL for every mailing of a campaign, then do an identical campaign that has the same group and same number of mailings with only postcards, it is very difficult to quantify.

Post: Question about leads calling in from marketing

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

I mystery-call my competitors to see what they're doing, and then improve on it. I also ask my sellers about their experiences with other investors - marketing pieces, phone habits, how they interact with the seller - and try to improve on that, too.

Post: Info regarding Foreclosureradar.com

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

Thanks Jimmy Hong. I wasn't very clear - I was asking about the comparison between ForeclosureRadar and the foreclosure link on the BP marketplace tab that Quarles referenced. I will assume you meant ForeclosureRadar when you said "It's the best." ;-)

Post: Info regarding Foreclosureradar.com

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

William Larsen, Jimmy Hong Are you saying the BP site is the best, or ForeclosureRadar which was the original topic? FR is not available in my area. Alison

Post: New Postcard

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

I like. Is it strictly black on yellow, or are there some red punches in there too? 5x8 or 4x6?

Post: What is your best rebuttal?

Alison M.Posted
  • Real Estate Professional
  • Falls Church, VA
  • Posts 238
  • Votes 83

I don't know about other markets, but here in DC I would never try to convince a seller they'll make more money, or break even with less hassle, or sell their house faster to me than through a realtor because houses are flying off the shelf in hours at above-asking here.

Instead I find the problem that I can resolve that a realtor typically can't, and emphasize that. Taxes, miserable title situations, probate - I've handled all of those for sellers and realtors usually will not touch them. I emphasize my ability to help in exchange for a sales price that works for me.