All Forum Posts by: Cody Alexander
Cody Alexander has started 15 posts and replied 187 times.
Post: 0.40% Response Rate on Yellow Letter - Looking for Suggestions

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
The Letter will get you calls, the calls will just be a mixture of everything including tire kickers. I think the list is the main problem. This is the the criteria thats working for us right now:
- 30% or more equity
- SFR
- 4 Year ownership
- 2-4 Bedrooms
- 65% Absentee including Trusts and Corps
- 35% Owner Occupieds Not including Trusts or Corps
Equity is a huge factor, without equity you can't by the house at a discount.
Keep in mind, direct mail is all about touches, you need to touch them a minimum of 6 times. Switch up your mail piece with each touch. Yellow Letter, small text PC, professional typed letter, Zip Letter, Large text PC, greeting card, full color pictorial PC...ect. Cluster marketing is key.
Post: 0.40% Response Rate on Yellow Letter - Looking for Suggestions

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
So the only criteria you were able to pick was out of state owner? Did you select equity or length of ownership?
Post: YellowLetters.com BLOWOUT Sale!

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
These are our lowest prices ever offered. Order NOW and use anytime before end of the year!
Yellow Letters - 59¢ each
59¢ Pricing Includes:
1,000 Minimum, Yellow Paper, Handwritten Font Addressing, Invitation Beige Envelope, Standard Postage, Mail Will Be Barcoded
Typed Letters - 57¢ each
57¢ Pricing Includes:
1,000 Minimum, White Paper, Black Ink Only, Typed Font Addressing, #10 White Envelope, Standard Postage, Mail Will Be Barcoded
Small Text Postcards - 33¢ each
33¢ Pricing Includes:
1,000 Minimum, Black Ink Only, 6 Paper Color Options, First Class Postage
Large Text Postcards - 38¢ each
38¢ Pricing Includes:
1,000 Minimum, Black Ink Only, 6 Paper Color Options, Standard Postage
Zip Letters - 52¢ each
52¢ Pricing Includes:
1,000 Minimum, Black Ink Only, Paper Folded In C or V Style, Standard Postage
Call 661-864-7860 Today! Our sales team would be more than happy to help you place your order or help you set up your campaign!
Post: Yellow Letter Generator

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
You can absolutely customize them with variable data or design your own. These are our promotional prices for this week only, however our standard pricing is still competitive. anyone can use our services however "YellowLetters.com" is geared towards Real Estate. We've sold to several other industries who like our products, from gardeners to solar companies to dentists.
Post: Yellow Letter Generator

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
@JR T. yes those prices are all including postage. The one on the right is our Zip Letter for .52
Post: First Direct Mail Campaign

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Hi Jill, wasn't saying anything bad about using the same number. Just offering advice for tracking purposes while in the testing phase.
Post: Yellow Letter Generator

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
We have on online designer that allows you to modify any of our templates or start from scratch and design your own. We also have the product that @JR T. is talking about, they're our "Zip Letters".
Post: Failing at direct mail. What am I doing wrong?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
@Christian Marin Switch up your mail piece. Yellow letters can be expensive, and even more expensive if they're not working for you. I'd recommend sending a small text postcard, a ZipLetter, then large text postcard for your next couple mailings. Before starting any direct mail campaign, make sure you are able to commit yourself to at least 6 touches to your list.
Post: Human handwritten yellow letters

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Okay, I've got the people but i still need to figure out a couple more things. Stay tuned, it shouldn't be long.
Post: Human handwritten yellow letters

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
That's just crazy, are you going to write them all yourself?