All Forum Posts by: McKinley Crowley

@Randall HoeberI would recommend keeping it short and sweet. Outline how you can benefit them, and use a logo if you have one. If you want to chat more of strategy and how to roll out a consistent campaign feel free to message me. Cheers!

@Brad E. I would recommend combining them and sending the same campaign to both lists. Keep the letter general, but tell them how you can benefit them. If you want to chat more feel free to message me and I would be happy to give you more incite. 

When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference.

Delivery

First Class is the fastest way to send your direct mailings. It takes about 2 to 3 days within your area and up to 4-6 days around the country. First Class is the best choice if your mail is time sensitive.

Standard mail arrival can vary from less than 5 days to up to 3 weeks, depending on where the recipient lives. If it doesn’t matter when the mail arrives, Standard delivery may work for you.

Here is a map outlining a rough timeline on when your standard class mail will hit depending on location. Source: USPS.com

Return and Forwarding

Standard mail won’t automatically return or forward mail if the recipient has moved or if the mailer is undeliverable.

When you send mail First Class, it will be forwarded to the correct address, or if there is no address to forward to it will be returned to you at no cost. You will know which recipients need updated information before a further attempt at mailing. You can also use Certified Mail with First Class, which gives you added security that your mail is being received by the correct person.

Price

When it comes to cost, First Class is more expensive than Standard mail. Our pricing is 0.17$ per mailer more than standard class. Small postcards are automatically sent first class while large postcards automatically go by standard mail.

If you aren’t sure which mailing option is right for your direct mail campaign or if you don’t know what you want included in the mailing, contact Open Letter Marketing today at (978) 269-0245 or [email protected].

Hey @Michael Hayes I would be happy to send you some information. I will message you now. Cheers!

@Sean Dezoysa I would focus on the color and style of your envelope more so than the texture of it. Look for bright patterns and fun designs. I feel like people would be put off to find trash in their mail even if there was a fun pun to go along with it. 

@Nathan Gesner I couldn't have said it any better myself. Also @Beau Alesi, direct mail tends to work better when each letter is specific to the individual so saying Dear John, rather than Dear Homeowner. So if you can merge the fields that is a positive, but a lot of direct mail companies will do that for you no problem. 

Hey @Ben Buckley I will message you. Cheers!

You can pay a service less than a dollar to just do the whole thing for you depending on how many you are mailing. I would look into that so you can save some time. I will message you with more info. Cheers!

Totally. I will message you :)

@Mike Russ I think it is a great start I like that you kept it nice an short. I would take out "I am not sure if you are interested in selling your property at this time" because you are immediately planting doubt in their mind. Instead just go to if you are looking to sell your property now or in the near future... or something along those lines so that you get right to the point.