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All Forum Posts by: Ryan Moyer

Ryan Moyer has started 11 posts and replied 905 times.

Post: Need STR marketing help please

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333

I manage 25 properties in the area.  Here's the reality.  Everyone here is being nice to you instead of telling you what you really need to hear.  I'm not saying any of this to be mean, but you need to hear it.

You say you have a great, themed property.  By national standards?  Sure, you have that.  By Disney standards.  You don't.  I'm sorry, that property is not themed.  By 2019 standards, it's light theming.  By 2024 standards, it's not even close to being considered themed.

Same thing for the game room.  Pic #25 is not a game room.  That's a garage with a pool table and a ping pong table.  In other markets, that would qualify as a game room.  In Orlando, you need $15,000 worth of arcade games and some cool custom lighting to be middle of the pack.  A pool table in the garage isn't even enough to be bottom of the pack.

I don't intend any offense by any of this.  It's just the reality of this insane market where they build INSANE houses by the thousands.  Your property may have been a 70th percentile property in 2019, but now it's a 20th percentile property.  And 20th percentile in a collection of properties that has doubled in size.

It sucks.  I get it.  My property (https://www.airbnb.com/rooms/52612233) was a 95th percentile property in 2019.  Now it's a 70th percentile property.  I could charge $600/nt in 2019.  Now I've added amenities, I work 5x as hard on pricing, and 10x as hard on marketing, and I can charge half as much and still bring in a lower occupancy.  But it's just the reality of this market where everyone has one-upped everyone else so many times that the standard of a high end listing is insane.

4.74 is not a great review score by Airbnb standards.

Small changes like photos or changing the title just aren't going to move the needle.  If you could pick up this house and drop it in a normal market you could charge 5x as much.  But the bar is so high here.  If you were shopping and this house and a thousand others like it are available for basically the same price, is there anything that could be written in the title of your place that would cause you to choose it over that one?

I know you don't want to hear it but your options are really to either stay in the mosh pit of regular houses and fight the pricing wars to the bottom, or invest $100k into the house to price higher.  But as you can see from the linked house (and a quick Airbnb search), it's not like you're just naming whatever price you want even if you do that.


Post: Deep Theme Design Trends

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333

Becoming more popular and less special every day, but there is a timeline where it will work for sure.

Post: Short Term Rental Co-Hosting & Management Fee Survey

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333

For us it varies by market but in our primary market 15% plus a small monthly fee to help cover software costs etc if it's a lower gross property.

That's full service, host doesn't have to worry about anything and can forget the property even exists if they want to.

We do have tiered services where it's 10% (w/ no or lower monthly fee) if the owner wants us to only do one side of it (either manage bookings but not guests/cleanings/maintenance, or vice versa).

25-30% used to be more normal but that's legacy pricing now, for a couple of reasons.

1) Of course margins are much thinner for owners now that revenue has generally come down across the board from the peak, while home prices and interest rates have risen alongside that.

2) Probably even more important, a simple supply/demand equation, particular to the case of increased supply.  Simply put, there are a lot more co-hosts/managers like myself and yourself who got started self-managing their own properties around covid and are now afraid or unwilling to buy new properties at current prices/rates, but want to use their knowledge/experience to keep increasing income in the space.  So if owner's shop around at all, they're going to find plenty willing to do it cheaper.  We even see some charging 10-12% in one of our markets now.

That's not to say 25-30% isn't possible anymore, but it most likely would have to come via a referral where the owner isn't shopping around at all.

Post: Market Shift: Are Short-Term Rentals Converting to Long-Term in Your Area?

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Alex Zweydoff:
Quote from @John Underwood:

I am in vacation destinations like Pigeon Forge and these are not converting to LTRs.

We are in Kissimmee, home to the happiest place on earth. Too much supply not enough demand - i just think it’s too hard compete with the Walt Disney World hotels. Love Pigeon Forge - used to go out there all the time. I lived in Kentucky for a few years and that was always our getaway. Wishing you continued success!! 

 I manage 20+ units in Kissimmee/Davenport.

The area is simply overbuilt for STR which has pushed prices way down and made returns much tighter. Demand remains strong but even on peak dates with every park full the parks can't pack in enough people to fill up all the houses.

Both Universal and Disney are expanding (Universal sooner) so that will drive up demand even more, but the problem is there is endless land out there so supply will always have a chance to catch up if developers get wind of new demand.

That's why, at least for my own purchases, I'm focusing on areas with limited buildability where supply can't just scale in lock-step with demand for eternity.  Broken Bow is another major market I would never consider for this reason, having just visited there.  Even if demand increases any advantage to the side of demand will only ever be short lived, as there is endless cheap land out there for supply to quickly catch up and surpass that demand.

Post: Bargain hunters: New construction near Gatlinburg being auctioned off

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Collin Hays:
Quote from @Ryan Moyer:
Quote from @Collin Hays:
Quote from @Matt Mertz:

We actually drove by this house earlier this month when we were in town.  We were looking at some land up the road from there.

Cosby is a little out there so personally I wouldn't invest in STRs unless they were off 321.

That area is nice and quiet though.

My best ROIs have been in Cosby. I picked up a cabin there in 2021.  I’m in at $190K cash and it will do $40K this year, a down year.  


 What is that cabin worth today?  2021 was right when things really started going up so I'm guessing a fair bit more than that?

Really hard to say, I’ll just keep it and let my kids worry about it when I take my dirt nap.  👀🤣

Haha fair enough. I guess my point was the ROI was good there based on 2021 home prices, but Matt was talking about looking there in 2024. Does that $40k/yr still represent a good ROI at today's prices?

Post: Bargain hunters: New construction near Gatlinburg being auctioned off

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Collin Hays:
Quote from @Matt Mertz:

We actually drove by this house earlier this month when we were in town.  We were looking at some land up the road from there.

Cosby is a little out there so personally I wouldn't invest in STRs unless they were off 321.

That area is nice and quiet though.

My best ROIs have been in Cosby. I picked up a cabin there in 2021.  I’m in at $190K cash and it will do $40K this year, a down year.  


 What is that cabin worth today?  2021 was right when things really started going up so I'm guessing a fair bit more than that?

Post: Bargain hunters: New construction near Gatlinburg being auctioned off

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333

Would something like this have to be bought in cash or can it be financed?

Post: Seeking advice for buying a vacation home in downtown Seattle

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Ty Coutts:

Hello Cheryl, purchasing a vacation home in downtown Seattle, particularly in the Belltown area, can be a compelling investment due to its vibrant urban environment, proximity to major attractions, and scenic waterfront views. However, it is crucial to understand the current market conditions and potential concerns. Seattle's real estate market is characterized by high property prices, driven by strong demand and limited housing supply. In contrast, rental yields are relatively lower, which can make it challenging to cover mortgage payments and other expenses solely through rental income. Additionally, the rental market in Seattle can be competitive, with seasonal fluctuations affecting short-term rental demand. It is important to consider local regulations, as Seattle has specific rules and restrictions for short-term rentals, which might impact your ability to rent out the property when not in use. Thoroughly researching the market, including average rental rates, occupancy rates, and potential return on investment, is essential. Consulting with a local real estate agent who specializes in vacation homes can provide valuable insights and help navigate the intricacies of the Seattle market.


 Thanks, ChatGPT!

Post: Best PMS for someone looking to scale a STR Property Management Company

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Allen Duan:

We use Hospitable and Hostfully. Hostfully is more robust and a more complete solution to Hospitable. I recommend Hospitable if you're starting out with 1-3 properties. It can definitely work for more, but I made the switch to Hostfully when I needed more features. Happy to answer any specific questions about both apps. I like them both.


 What features did hostfully have that you wanted to that were missing in Hospitable?

Post: Short term tax deductions only applies the first year?

Ryan Moyer
Posted
  • Property Manager
  • Orlando Kissimmee, Davenport
  • Posts 920
  • Votes 1,333
Quote from @Account Closed:

I heard that short term loophole is a one time benefit that you get the year you start service. The following year would be considered passive, so even if you materially participated, it would still be passive the following year and you cannot offset your W2.

Is this accurate? Maybe I took this out of context. Can someone explain further? 

 I think you took it out of context.

You can only use bonus depreciation one time because once you've used it, you've used it.  But classifying your depreciation (either the leftover annual depreciation after taking bonus depreciation, or the regular amount of depreciation if you didn't take bonus depreciation) can be taken as an active deduction against your W2 income for as long as you materially participate in the property.

Disclaimer: I'm not a tax professional so not financial advice.  This is just my understanding of it.