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All Forum Posts by: Pablo Flores

Pablo Flores has started 41 posts and replied 138 times.

Post: STR - Palm Springs vs Indio (and some specific questions)

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37
Quote from @Phillip Vaughan:

@Pablo Flores you give some great information and perspective. I would agree with everything said. I would never recommend someone buy an STR in Palm Springs just for cash flow. It would have to be more of a longer term investment. The only thing I might challenge is that for the smaller properties in the Coachella, Indio and DHS communities, you definitely could self manage. A smaller 2-3 bedroom home in those communities don't necessarily require the hands-on touch that the higher end properties do. I know a couple of people that are doing find on their own for that kind of product.

There is a Facebook group called Coachella Valley Short Term Rental Owners that I created a while back. If you would be interested in joining Pablo, I think your knowledge and insight would be a huge value to the group!


Thats awesome I will definitely join. I love connecting with other local investors. And yes i agree it is definitely possible to self-manage smaller 2-4 bedroom homes. It largely depends on the home and the type of STR you are marketing.

Post: How to set up targeted marketing campaigns

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

Anyone have recommendations on companies that can create targeted email marketing campaigns to previous guests? Our guests have to fill out a pre check in link when they book that we use to collect their basic personal information i.e. name, phone number, email etc. I want to use this data to set up periodic email campaigns to push them to rebook via our website instead of through Airbnb/ VRBO. I have tried doing this myself by setting up MailChimp and hiring people on Fiverr to create a marketing template, but honestly it is super time consuming. Sort of like the marketing emails AvantStay and Evolve send out. 

Post: STR - Palm Springs vs Indio (and some specific questions)

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

Amit,

I would advise you not to invest in PS if this is purely an investment decision. The city recently reduced the number of allowed bookings in a calendar year to I believe 20. Before it was 32 + 4 during the summer. Even if you do 5 night minimums this will still give you less than a 30% occupancy for the year which will really hurt your CoC return. If this purchase is more of a second home/vacation property for your family that will make some money on the side, then I get buying in Palm Springs. I currently manage a multi million dollar home in Palm Springs that has its own gated entrance and sits on a hill. Because of its seclusion, we can get away with circumventing the city regulations as code enforcement has no way to verify how much the property gets booked. Most of the bookings we get for this property are also through our website, so the city cant verify through Airbnb or VRBO how many bookings we are getting. However, the owner of this home did not purchase it with the intention to be an investment home and its seclusion allows us to do significantly more than 32 bookings per year. For your average PS home, this would not be possible. And if you happen to buy something like this where you can get away with doing more than 32 bookings per year, then the asking price will likely be very high and will erode your CoC returns looking at it purely from an investment perspective.

My recommendation would be to looks elsewhere in Indio, Coachella or Bermuda Dunes. You can absolutely still kill it with a STR in the Coachella Valley, and in my opinion the returns you get here are unmatched compared to anything you can get elsewhere in the country. The caveat is that the market has gotten so saturated that your property REALLY needs to stand out and the upfront cost you need to get started is much higher than anywhere else in the country. I just closed on a 6 bedroom/ 5 bath home in Indio with a huge empty lot where I am going to build a resort style pool in the backyard. My upfront costs with 25% down, pool building costs, renovations, furnishings will run me about 425k out of pocket. But gross income will be about 250k-275k per year.

To answer your last question, self management is possible but most people have no idea how difficult it is to self manage a truly successful STR with 60-70% occupancy. Again this largely depends on what type of STR you have. I manage 20+ high end STRs in the Greater Palm Springs market. Our average daily rate(ADR) is high for our STRs, and we provide many amenities to cater to a more luxury clientele, but because of that guests have very high expectations when they book. Most investors would not be able to self manage a successful STR like this from afar. This has been part of the problem last few years; the market has became saturated with first time investors buying your average 4 bed 2 bath home thinking they are going to kill it self managing, only to realize the returns are no where near what they anticipated and the work needed to self manage is more than they thought it would be. So my advice: understand your market and local regulations, avoid the average cookie cutter STR home, make your home STAND OUT and be aware of the significant upfront cost needed to do so, and absolutely hire a local PM company. Good luck Amit!

Pablo

Helios Vacation Rentals

Post: Short Term Rental Mastermind

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

@Jason Knight

Let’s connect. I’m also a SoCal investor with 20+ properties under management in Palm Springs. Always looking to connect with local investors.

Post: Looking for lender on STR in Greater Palm Springs

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

@Lyndsay Zwirlein

First option with .675 points

Post: Looking for lender on property in Greater Palm Springs

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37
Quote from @Heith Reade:

I'd have to 2nd Asia on this. Are either of them charging points?


 The first one is charging .675 points. But yea i figured those terms where good. I just wasnt sure if there was better out there. 

Post: Looking for lender on STR in Greater Palm Springs

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

Can anyone do better than a 6.5% right now? SFR at 660k. Offer accepted today. Credit score high 700s. I have one lender that can do 6.75% 30 year fixed 75% LTV as an investment loan and another lender than can MAYBE do 6.375% 30 year fixed 80%LTV as a second home agency loan.

Post: Looking for lender on property in Greater Palm Springs

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

Can anyone do better than a 6.5% right now? SFR at 660k. Offer accepted today. Credit score high 700s. I have one lender that can do 6.75% 30 year fixed 75% LTV as an investment loan and another lender than can MAYBE do 6.375% 30 year fixed 80%LTV as a second home agency loan.

Post: How much would you pay for a virtual assistant?

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

@John Underwood

That's insanely cheap lol. I have a VA that works 7 days a week 10am-10pm and I pay her $1100 to help with 20 homes. She's totally worth it though. Does most guest communication, payment processing, upsells, sets up thermostats, pool schedules etc.

How many homes does your $300 VA help with? Do you pay her per property or depending on the hours worked?

Post: How to increase direct bookings through marketing emails

Pablo FloresPosted
  • Rental Property Investor
  • Palm Springs, CA
  • Posts 138
  • Votes 37

@Eliott Elias

Would you recommend those options over mail chimp?