All Forum Posts by: Paul Novak
Paul Novak has started 21 posts and replied 149 times.
Post: What are the best way to market a long-term rental?

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Audrey Sommer:
Hello,
What are the best ways to market a long-term rental you just bought? I'm a newbie real estate investor, and my husband and I are planning to buy our first property this year or next. Renting for all my independent life now, I've noticed rentals I've found were on certain platforms being advertised, like craigslist, apartments.com, Facebook marketplace, and landlords posting to their personal social media accounts.
However, I can't imagine these avenues being the only advertising methods, when you have something like vacancy to fill. I think you would need to diversify as much as possible to get the word out. Are there other platforms and strategies to advertise long-term rentals? Do I need to be a certified real estate agent in order to advertise my rental on the MLS, like Zillow?
Are there any marketing resources in the BiggerPockets community that I can also look at? Thanks in advance!
We have had much success in our area by creating a facebook business page for our rentals. We have had this in place since we started, then using apartments.com and Zillow. We have a work instruction we have made for our business which has definitely helped my wife and I become more consistent in our approach which has also improved our results. Just recently we have also added Stessa's posting process. This is a free property management software. If you are interested in our work instruction direct message me and I will share with you the SOP's and templates we have created.
Post: How long does it take to find a qualified tenant?

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Alecia Loveless:
@Chandra Faulk I’ve just listed a 2/1 apartment in New Hampshire. In 5 days I have only gotten about 10 inquiries. 3 months ago when I did my last listing I had 60 inquiries after 5 days. Markets are slowing and we’re in an off-season now.
Depending on what the issues are with the credit scores I might consider lowering my credit requirements. Especially if it’s younger applicants.
So far the only applicants I’ve gotten on the hook for my unit were a younger couple who were very upfront that their credit was a little bit challenged.
I encourage you to be flexible but still be sure to use sound judgment.
I think you make a good point with markets slowing down just based on time of year alone. I wasn't thinking about that when I replied but it's a good point!
Post: How long does it take to find a qualified tenant?

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Chandra Faulk:
I am in the Oklahoma area. How long does it take to screen a tenant and find a qualified one for LTR? We have had our house listed for rent for 1 month now, and have not found a qualified tenant. We are using RentRedi for screening. We have lots of interest and showings, so we feel our rental rate is right at market. There just seems to be a lot of credit and/or background issues with prospective tenants. We list on Marketplace, Zilllow, Realtor, etc.
The only thing that I can think of is that the rent price could possibly be too high. Before listing I check my prices on rentometer.com to validate before listing. I don't have a ton of properties but are now up to 5 properties 7 doors and for us it has taken anywhere from a few days to a month to rent out our properties. We normally get a ton of candidates but few that make it to showing status. After a showing we offer the perspective tenant to fill out an application. Very few candidates we have had to decline due to background checks. Our rent prices are normally on the high end in our area because we have been trying to purchase more upscale properties to rent. I have noticed with those properties it's been taking around a month.
Post: New to the forum!

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Arvin Digma:
Hey guys! I'm a real estate investor based out of San Diego, and I currently own a duplex in Vista. Super excited to connect with other investors here and share experiences. I've been diving into real estate for a while now and always love meeting others who are navigating this crazy, but rewarding, journey.
Looking forward to learning from everyone, swapping ideas, and hearing about different strategies you all are using. Whether it's about deals, property management, or anything in between, I'm all in for a good conversation!
I agree with you, I have only been at this for a little over 3 years and I love doing this. I own 5 properties two of them being multi family properties so 7 doors. I am following the small and mighty approach and also have loved connecting with people. If you have any specific questions you are looking to connect on let me know and I would be happy to share what I have learned up to this point.
Post: Question regarding debt consolidation

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Carlos Richardson:
Hello Team,
I am looking at my outstanding credit card debt which is at ~25k would it make sense for me to consolidate this debt to a lower interest loan?
Any advice or pointers would be greatly appreciated!
thx
Carlos Richardson
Mathematically this normally makes sense but I get nervous giving people advice to do this. I say it depends on what your plan is to pay it off and how long you anticipating it taking to pay it off. Many times I tell my friends to just keep the debt, bite the bullet, and pay it off. I have seen many consolidate their debt using a lower interest loan only to rack the credit card right back up and still have the loan.
Post: Best place to put money for saving for a house?

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Emmy,
For me I would put money like that in a high yield savings account because when I start saving for a shorter term goal I want to be able to use the growth to help me save. The other thing I use for savings is my cash position in my taxable brokerage account which right now is getting 4.5% interest. For me doing this gives me the flexibility that if something comes up I could use this savings in two ways for emergencies and for my savings goal.
I have in the past taken more risk and put the money in low cost index funds within my taxable brokerage account like VOO but there is risk here. Your money could grow at 20% for the year and they could go down in value 20% for the year. This year the market is up 21.09%, last year the market was down 13.04%, 2021 the market was up 39.44%. My wife and I have two reliable vehicles but I decided when they were paid off to start saving right away for the next one by making car payments to myself. I have put all that money in VOO over the past 3 years and the results have been great but there is risk.
I think this is all about risk tolerance. If you have more specific questions let me know.
Post: Small & Mighty Real Estate Investing

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Drago Stanimirovic:
Hi Paul,
You're in a strong position with your portfolio, and both strategies have their advantages. Here’s a streamlined perspective:
Your current approach, putting more down upfront, minimizes risk, increases cash flow faster, and allows you to build equity while reducing overall interest. This aligns well with your goal of achieving $11K/month in cash flow and retiring within 5-10 years. It also gives you stability in the event of market downturns or unexpected expenses, allowing you to lower rents if needed without feeling financial pressure.
The alternative leveraging more with 20% down—would allow you to acquire properties more quickly, accelerating your cash flow goal. You’d benefit from faster appreciation, tax benefits, and rental increases. However, this increases your exposure to risk, especially in terms of vacancy, repairs, or market shifts. Lower immediate cash flow and higher mortgage payments would extend the timeline for paying off properties and add interest over time.
In essence, it’s about balancing risk and speed. If your focus is on minimizing risk and ensuring consistent cash flow, your current strategy works. But if you’re comfortable taking on more leverage to acquire properties faster, the second approach can help you reach your goals sooner. A hybrid approach purchasing a few more properties with 20% down while paying off existing loans, might give you the best of both worlds.
Let me know if you need any further guidance on running numbers or fine-tuning your strategy.
Best,
Drago
Drago,
Thanks for your perspective and taking the time to reach out.
Post: Expense and mileage tracking for real estate

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Shari B.:
Any recommendations for a free or inexpensive app for tracking expenses and mileage? New to real estate and hoping for a simple way to track. Thank you!
I know it's not specific software for mileage or book keeping but I have 4 properties, have been doing this for 3 years, and just made a simple google sheet to track everything. Below show some screen shots of what we give to our accountant and this works for him. We also save paper copies of all of our receipts. The only thing he told us to do is track expenses and income per property vs. on one large sheet. Hopefully this helps.


Post: Small & Mighty Real Estate Investing

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Lotus Eli:
I know this may sound simple and unorthodox, but I think you should try to BRRRR as much as possible. By using the BRRRR strategy, you only need to put down money once. After that initial down payment, the bank will basically be financing your investments. You'd buy an off-market, distressed property, fix it up, rent it out, refinance it, collect your money from the refinance, and repeat the process. This way, you only need to invest your profits once.
Overall, I don’t think you should keep buying more properties and making down payments repeatedly. That approach involves a lot of work and spending, and there are better strategies to utilize. By BRRRRing, you can achieve your goal of acquiring four houses with minimal effort and financial strain, allowing you to shift from buying to paying them off. Plus, you’d probably reach your goals faster with that plan of attack if executed properly. I hope this provides some value to you.
Lotus
Thanks for the feedback, this is something I may have to look into. I know about the strategy but have never yet put it to use.
Post: Seeking Advice on Using Retirement Funds for Real Estate Investment

- Rental Property Investor
- Wisconsin
- Posts 149
- Votes 114
Quote from @Daniel M.:
Thank you to everyone for your input! Here's the summary of opinions:
- Against: 7
- For: 4
- Neutral/Alternative: 5
My New Plan:
Instead of cashing out my IRA/401(k), I'm considering borrowing from my 401(k). Here's the breakdown:
- Loan Amount: $50,000 (max allowable amount)
- Interest Rate: 9.5% (interest goes back into the 401(k))
- Repayment: $524.24 twice a month over 60 months (max allowable time)
- Total Repayment: $62,908.67 (including $12,908.67 in interest)
- Fees: $75 setup fee + $6.25 quarterly fee (totaling $206.25)
Additionally, I have a taxable brokerage account with a modest capital gain and a tax rate of 15%.
Total Funds for Investment:
Combining the $50,000 loan with the funds from the brokerage account, I’ll have the down payment for another property.
I’m excited about this new plan and looking forward to your thoughts and advice!
Very cool Daniel!!!! I am excited for you and hope all goes well. As I stated this strategy has worked great for us I hope the same for you.