@Dan Dawson I'm a huge supporter of using a site like Investor Carrot (or Lead Propeller) to get your real estate websites. The monthly cost ($49/mo to $99/mo) is easily the best money I spend in my REI business.
I am a software/website developer at my day job and like @Michael Lerch said, there is ALOT more that goes into a website then just setting it up. Trust me I know. I ran a split test between Investor Carrot and an REI Site I setup from scratch using Wordpress, a domain from Godaddy and hosting on bluehost. My results came out about like this...
I ran this test for about a 15 months. The Investor Carrot website was a couple months older then the Custom Site but that shouldn't have skewed the numbers to much.
Custom Built Website
Like I said I used a combination of Wordpress, a Theme ($67), Domain from Godaddy (~$8/yr) and hosting from hostgator ($~5/yr). I also hired someone to help with SEO ($250/mo) and also write the content for me ($~50/article). I started out writing the content but it SUCKED so I gave in a hired someone. GREAT DECISION! Here are my results after a year...
- RANKING: Local We Buy Houses & Sell Your House Fast keyword ranking #1
- COST: ~$5000 after 1 year (Hosting, Theme, Content, SEO, etc..)
- VISITORS: ~200 / mo (by month 12)
- LEADS: ~ 5 /mo (by month 12..didn't get my first till month 5)
- DEALS: 0
Investor Carrot Site
I started with investor carrot back when the sites where about half the price they are now. I initially signed up for the 3 website package ($49/mo). Design, Content, Contact Forms and onsite SEO was already done for me. Content was template based but did pull in your company information and target area info to help with local rankings. For the first 12 months I had no other costs but $49 per month.
RANKING: Local We Buy Houses & Sell Your House Fast keywords ranking #2COST: ~$600 after 1 yearVISITORS: ~250 / mo (by month 12)LEADS: ~ 15 /mo (by month 12..didn't get my first till month 4)DEALS: 1What I don't show above is how much time I spent building the custom site because I didn't keep track of that to well. I can say that I only really spent 10 hours or so rewording some of the content on the investor carrot site. I did this because I wanted it to be more unique (since it was template based) and more inline with what my company did. Other then that I just ignored it.
Another thing is that Cost over the long haul will favor the Custom site because after about a year the maintenance and things like SEO and Content creation can be scaled back considerably. Even if you eliminate those costs and do it yourself, it will take about 5 years before the IC and Custom site would have a similar TOTAL COST over their LIFE to date.
The BIG difference from my experiment is the conversion of site visitors to lead.
Custom Site ~2.5%
Investor Carrot site ~6%
After about 15 months of running this experiment I decided to stop working on my custom site and focus my resources on the Investor carrot site. The money is in the conversions. I've since seen 7 more deals come through my IC site and the number of leads has increased to between 30 to 60/mo.
Hopefully this helps anyone who is trying to make this decision. There are some downsides to IC...
- Templated Content
- Similar looking sites to other IC users
- Don't have full control over the Wordpress dashboard
I don't have any experience with Lead Propeller but I've heard good things as well. Best of luck in what ever direction you decide to head in. I firmly believe that a website is a great idea, just don't make it your core source of lead generation in the beginning.