All Forum Posts by: Justin Silverio

@Ray Lai You don't get returned mail with standard class.  Therefore, you will never know if your mail is being delivered to your prospects.  This is an issue for 2 reasons.

1) You will continue to spend money on those addresses throughout your campaign even though they aren't going to anyone.

2) You won't be able to skip trace the returned mail to find where those prospects really live.

To reduce the cost, investors will use first class postcards before they continue with letters.

@Carter Crowley as @Ray Lai mentioned, most DM companies can fulfill your mailings using your templates.  

@Ray Lai are you recommending he uses standard mail?  If so, why other than the lower cost?  There are 2 huge benefits to first class which most people prefer once they have an understanding of them.

I agree with @Ray Lai.  An excel spreadsheet will more than suffice for what you're looking for.  I'm happy to send you my spreadsheet if you'd like.  Just PM me.

I completely agree with @Braden Smith.  Look at using a mailer that will get noticed and stand out from all the yellow letters that are being sent.

Brian - The next event will be in Sept.  If you'd like to be on the mailing list, please PM me with your email.

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@Samantha Maloney welcome to BP!  I agree with Ken.  Because so many people are sending yellow letters, they are not as effective as they once were.  If you want to send direct mail, make sure you use a product that will get noticed.  But even before doing that, make sure you are mailing to a good list.  DM is competitive so a good list, unique mailers and consistency is key.

@Tim S. Oh man, a business owner never wants to hear that.  Do a search for Direct Mail Companies and you'll find a bunch of us.  Good luck.

@Luiz Souza I agree with @Jerry Puckett.  Regardless of what marketing approach you take, you will find competition.  The trick with direct mail is that anyone can do it but only few do it correctly.  If you take the time to set up your campaign correctly, then you will see good results over time.  DM is by far my best lead source but that didn't happen overnight.  I'm not sure how many times you've mailed out or what lead list you're using but track your results and change things up.  I can tell you if you're mailing to the same list and using the same mailpieces as your competition, don't expect amazing results.  Find ways to mail to niche lists and make yourself stand out from the competition.