All Forum Posts by: Justin Silverio

Good info @Joe Davalos.

@Ori Skloot I'm not sure when you looked last but direct mail pricing has become very competitive and you can get mailers for under $1/mailer.  It's actually at the point where it makes more sense to outsource.  However, I do agree with you to a certain extent that by keeping things in house, you have the ability to control your DM more and can experiment with different content/mailers/etc.  But if we're being honest, most investors aren't tracking their mail closely enough to make it worth it.

I'm not opposed to doing things in-house but once you are doing some volume and have lots of leads coming in, keeping DM in-house becomes burdensome and difficult to keep up with.

There are a number of direct mail companies on BP but not many of them have actual campaigns set up.  Most have one off mailers that you can purchase.  Do a bit of research.  Sorry I can't be of more help but I can't self promote and I'd rather you search around to make sure you find the company you want to work with.

Good luck!

Mailing a campaign is the most effective way to send mail.  Each mailing in the campaign should build off each other like you're having a conversation with the seller.  Also, think about things like branding.  Is it easier for people to remember a name or a brand/logo?  (hint: brand/logo).  Don't just send a mailer that everyone else is using because most people follow everyone else blindly and don't think of these things.  

A successful marketing campaign includes 1) Having a good list 2) Sending a mailpiece that will stand out 3) Consistency 4) Follow Up.

Congrats @Aksel A.!  Thanks awesome!

Response rates have been higher through my testing.  

I've seen that the beginning of the week is generally better Mon-Wed.

@Robert Blocker shoot me a PM and I can send you the contract to purchase and assignment contract that I use.

Direct mail is an expensive form of marketing.  I would recommend that you budget for at least 6 months of mailing. Standard mail is cheaper than first class mail so that would be a good savings.  Also, don't limit yourself to yellow letters.