We don't cover Lafayette, but the fees that you mentioned are pretty similar to what we see here in Indianapolis. I don't know of anyone offering a 12% PM fee, seems a little high, but the other fees seem to be pretty standard. We got rid of start-up fees a couple of years ago and have no monthly marketing or banking fees, but we do have a higher tenant placement fee which covers a lot of those costs.
Truth is this. The difference in costs from one PM to another is probably $200-$500 annually. The cost of poor property management is thousands. Bad tenants, unplanned and/or extended vacancies, high evictions, lots of turnover, unknown lease compliance issues or damages going on at homes, etc. I get phone calls every month from investors who are self-managing, using a private individual, or who are failing with another property manager.
Last year we turned around a portfolio of 12 homes. When we received the portfolio... 10 homes were tenanted, but all about $100 under market. The homes had been poorly maintained, took forever to rent (so they kept lowering the price,) and the tenanted units had several ongoing problems (mold, roof problems, mechanical issues, bad windows, etc.)
It took us about 6 months, but we were able to get most of the homes up to market rents, almost all vacancies were leased in less than 2 weeks since we took over, some tenants renewed their leases when they had planned on moving because things are now getting addressed.
I just spoke with this owner last week and it appears that they are going to have nearly an $11k gross increase from their portfolio over previous years, but they have spent about $35k this year to correct some problems that had been previously ignored. The previous PM was a realtor who managed about 50 properties, but did so on his own while running a brokerage. He never really had time to dedicate to property management (which can be very time consuming.) Brokering deals simply pays better and takes less time and effort.
A property management company usually has the ability to reduce material and labor costs for maintenance. For instance, we have the ability to source some materials from distributors instead of big box stores. Our HVAC company gives us below retail labor rates and does not charge us for after hour or weekend rates. I just had an emergency furnace failure late last Saturday. The original quote to fix the furnace was $850. After our account rep was finished with it, our price was just over $650 (about a 20% discount for an after hour emergency.)
We try to staff about 50 to 1, but many PM's staff about 100 to 1. You can leverage technology to assist with things, but 100 to 1 companies tend to have the worst communications problems. If you consider the business numbers... Our average rental as of yesterday was $932.73... We'll call it $930. This means $93/mo on average for property management fees.
At 50 to 1... that's $4,650/mo per employee. This doesn't include office lease, insurance, technology costs, licensing costs, etc. Our average employee makes between $40k-$55k annually, so there's very little profit at staffing at 50 to 1. We certainly couldn't do it if our average rental was $700/mo. The only way that we can stay in business and offer the level of service that we do is to ensure that we are managing stable, income producing homes in above median neighborhoods and rent ranges.
Personally, my most successful investors have managed properties at some point. I think that it's an invaluable experience that will probably make you appreciate your PM's more and understand that you can make a lot more money investing than spending your time on property management.