All Forum Posts by: Cody Alexander
Cody Alexander has started 15 posts and replied 187 times.
Post: Direct Mail: Postcards v. Yellow Letters

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Postcards are much cheaper but only bring in about a .5% response, however the calls that do come in are usually quality calls. Yellow Letters typically bring in about an 8-10% response rate but those calls are a mixture of tire kickers and quality calls. Zip Letters work really well as they bring in the quality of calls that postcards do and have an average response rate of 1-3%. So it depends what you mean by "better results", any one of those mail pieces have the possibility of bringing in a deal. Its a matter of timing, touches, and seller motivation.
Hit your list at least 6 times and switch up your mail piece.
Post: 57¢ Zip Letters @ YellowLetters.com

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
57¢ Pricing Includes: 1,000 Minimum, 4/1 Color One Side, Standard Postage, Mailed In One Drop.
Call 661-864-7860 To place your order!
Post: Yellow letter deals?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
I think @Elliot Smith meant YellowLetters.com ;)
Post: Any advice?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
@Derek Gutekunst Don't do it. It may seem cost effective per piece, however it is wayyy more expensive. For every house you mail to that does not match the criteria you are looking for, it is a complete waste of money. Lets say you mail 1000 pieces EDDM and only 10 houses meet your criteria, you've just wasted 990 pieces of mail and all the money associated with those pieces. Your other option is to pay a little more and pull a list of 1000 homes that actually meet your criteria, and mail to them.
Post: 65¢ Yellow Letters @ YellowLetters.com

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Just a reminder, 2 days left on this special pricing!
Post: 65¢ Yellow Letters @ YellowLetters.com

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
65¢ Pricing Includes: 1,000 Minimum, Yellow Paper w/ Invitation Beige Envelopes, Handwritten Font Addressing, Standard Postage Mailed In One Drop, Addresses Will Be Ran Through The NCOA Database For Address Correction, Mail Will Be Barcoded.
Give our sales office a call at 661-864-7860 to get this special pricing.
***SALE ENDS 7/24/15 AT 5PM PST***
Post: No response from direct mailers?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
@Daniel Allen How many Leads are you targeting, and how many times have you mailed to them?
Post: What to say on bandit signs?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Best bandit sign I've seen:
There was one that said "I Buy Houses Fast" right below that someone else had put one that said "I Buy Houses Faster". I got a good laugh out of it.
Post: Last Day For 10% off at YellowLetters.com

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
Hi all,
Today is the last day to take advantage of our 10% off sale at YellowLetters.com for all your direct mail needs. Use code "July4" at checkout for 10% off your entire order. Yellow Letters, Professional Letters, Text Postcards, Full Color Postcards, Yellow Letter Postcards, ZipLetters, Greeting Cards, Door Hangers, Business Cards & Mailing Lists.
If you need help placing an order, feel free to give my sales team a call at 661-864-7860 and they would be more than happy to walk you through the process.
**Offer good until 5pm TODAY 7/10/15**
Post: Mailer Help: What To Do If You Get a Letter Returned?

- Real Estate Professional
- Bakersfield, CA
- Posts 205
- Votes 87
@Neema Fotoohi Tom is correct, as long as your mail is first class, the Post Office will automatically forward the mail (if there is a forwarding address on file). However you will almost always get returned mail regardless due to bad addresses, no forwarding address or the Post Office just being lazy.