All Forum Posts by: Jake Soper

hi @Tien Cotter The downside to this form of advertising is the quality of the impressions, and vast range of demographic. Thats why you see national brands use billboards to blanket a certain area. They have mass appeal, and massive marketing budgets. Think about this.. What % of those 1m impressions even own a house for you to purchase? Do they live in your farm area, or is it a commuter highway route?

You can see how the variables for billboard advertising can become quite expansive. With mail or other direct marketing, you decide your audience. This allows you to spend time segmenting and focusing on data sets that are most likely to be motivated and/or distressed. Your paid marketing goal should be to minimize spend on prospects that you would never convert into a listing/sale.

Anytime @Christian Brown, happy to help. I see you're in NH. I'm based out of Lawrence MA so let me know if you're ever doing deals or marketing nearby!

Hey @Dancan Njenga @Anibal Mijangos check out Open Letter Marketing. We have tons of customers that come over from BP. We're investors too so you can get top quality advice on what's working right now. Check out our owner Justin Silverio on BP podcast 58 and 194! 

Hey @Christian Brown .

First step is get a website to catch all the inbound leads. However if that's your only arrow in the quiver, you'll be off to a slow start as Jeryll mentioned. Pairing a thoughtful, converting website with paid marketing can really start to ignite your inbound lead flow. Direct mail, social media ads, texting/calling are all proven methods to help generate leads, appointments, and eventually offers and deals! Start small at first with marketing and measure your performance metrics so you can understand which channels are performing and which aren't.

@Hildamarie Suarez If you're starting at square 1, here's my advice. Spend 90% of your pre planning research on the lead list data. A great list is essential to success with any marketing. Then once you're confident in your list, start thinking about your marketing channels. Whether you go for direct mail, cold call, text messaging, or all 3.. Your quality of data will ultimately affect the campaigns performance.

Direct mail is great if you want to generate passive inbound leads. But it comes at a cost.

Cold calling / texting is more active and requires time, but less $ commitment.

A lead generating website is somewhere in the middle in terms of cost + effort. It requires some know-how to optimize a site, but if done well it can be a steady pipeline of seller leads.

Hi @Ari Newman, OLM has a great web interface where you can skip trace and set up single mailers or multi touch campaigns. Pricing is very competitive. We do real pen handwriting as well as print.

Hey @Jason Quero

Check out propstream or a similar data providing platform. You'll be able to pull the property address, first and last name of the owner, and their mailing address. You can skip trace to get phone #'s and emails. 

Then you can send them a personalized letter/postcard, and follow up with a phone call/text.

Putting the worlds economy on pause while we all sat inside for months is turning out to have some serious repercussions, despite the incessant claims of 'transitory' inflation. We all knew that was BS. Someone has to pay the piper, and we're all paying it everyday, 7.6% at a time.

A Longer term debt cycle crash is starting to play out. Every 70-80 years there's typically a drastic reset.

Quote from @Eric Bilderback:

I think the story that no one is talking about is the inflation of asset prices such as real estate.  If you look at it that way the appreciation in real estate is not that real estate is going up in value but the dollar is going down in value.  Because of the financial gimmickry the rich whom own assets are seeing those prices inflate.  The inflation that we are seeing in consumer goods has more to do with the Vaccine mandates and energy prices impact on the supply chain.

Kiyosoki does rub people the wrong way but I agree with his overall message that the rich getting richer through buying income producing assets with artificially cheap debt and that is how the system is set up work.  The middle class will continue to lose ground with 401ks and IRAs.  My guess is he feels the system is unjust and wants to shake people into waking up but he does come across as over the top much of the time.  

Ding Ding Ding. This is a huge part of the equation some people seem to be neglecting. The dollar is losing value across the board, regardless of the fact real estate inventory is still lower than demand. Putting the worlds economy on pause while we all sat inside for months is turning out to have some serious repercussions, despite the incessant claims of 'transitory' inflation. We all knew that was BS. Someone has to pay the piper, and we're all paying it everyday, 7.6% at a time. 

agreed about kiyosaki, if you read the first 25 pages you'll get the general concept and hopefully have a lightbulb moment. Dont follow his path though.