All Forum Posts by: Ray Lai
Ray Lai has started 241 posts and replied 1029 times.
Post: Print, pack, mail - direct mail postcard $0.40 and letter $0.50

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
Want proven software for your direct mail that works well? reSimpli has proven templates that you can use, or we can support your own design with full printing, packing, and mailing with postage; as low as 40 cents for postcards and 50 cents for letters. Full pricing:
Here are a some reasons why you should choose reSimpli for full service direct mail:
- We have the best service, period. Ask our clients, we have many testimonials with a proven track record of success.
- No hidden fees! Our prices are all inclusive unlike other companies that have hidden fees like membership dues or 'discounts' that end up costing more. No extra costs for custom templates, etc.
- Our tips and coaching have helped complete newbies pull down 5 figure deals in their first few months using our service!
- No other service helps you deal with the responses. We have scripts that can aid you and also have a CRM for you to use to follow up on leads and MAXIMIZE your conversion rates!
- There are also other useful free modules in our software for your real estate investing!
So contact either Sharad or I and let's get your direct mail campaign done the right way at a great price!
Post: Single Family Direct Mail Strategy to a Large Subdivision

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
You did the @ with name right, sometimes your browser can be buggy and you have to wait a few seconds for it to work, or try a different browser. I know it works fine on the latest version of Chrome but I had to wait like 5 seconds before it popped up the box for me to select your name. When you select the name it turns blue.
So I read your post and I think I understand what you're saying. You're going to input the zipcode into listsource and sort by 2 and 3bedroom houses only. You should also add in high equity % as well if you're doing it that way.
Agree with both Ryan and Kerry that you should take a look at the templates out there rather than use the tiered system because you're limiting your response rates and lowering your negotiating power by doing so. Negotiating is a $10k/hour activity that you can hone from your marketing campaigns and it's always better to have the other party state their $ figure first. You'll also want to learn to listen for distress and motivation and learn how to communicate the facts that support your position and weaken their price - e.g. the roof has 1-2 years of life left and will cost $5k to fix and the comps are for houses in pristine condition... etc
Post: how to negotiate/structure this deal

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
Originally posted by @Account Closed:
Originally posted by @Will Kirkendoll:
Originally posted by @Account Closed:
Originally posted by @Will Kirkendoll:
hey BP
just looking for some advice on a potential deal. I got a call from a yellow letter from a seller. really only motivated because I sent a letter but will sell if "price is right". he left on my vm that he wanted 69k for it. 3/1.. remodeled kitchen and bathroom new carpet and paint. I called him back spoke with him for about 30 mins. he told me has a renter in there bringing in 775/ month and 1431 taxes a year. he wants 69k. I asked how he came up with that number and he said he dad taught him to sell at 100 times the value of the rent. (lol) but he said he knew it wasn't worth that much. its not even worth 69k. I told him recent comps sold for 55-60k. I asked him whats the lowest cash price he could do and he said he would have to talk to his partner. I also asked will he be interested in seller financing. he said he would consider it but would like to be paid in 5 years. he's in his 60's and doesn't want the government to take all his money when he sells lol. he has 8 total properties. my question is what kind of seller finance offer can I make and the structure for it to be a deal if its even a deal. any advice will be appreciated
With the new tax laws the formula changes. Start with telling him you will buy for $55,000 at 5% interest for 30 due in 5 years with zero down. You will take over the maintenance and problems of being a landlord. He gets lower taxes and doesn't have the expense of listing with an agent (usually 6%). If he owns the property outright do owner financing, if he has a small loan do a Wrap. Offer to do this on each of the other properties. There are other questions to ask and considerations regarding entities but this should get the conversation going. Let him counter offer if he chooses, you need to know what he is thinking. It shouldn't be a "take it or leave it" offer but more of a "how do we make this work" type of thing.
thanks for the response mike. he does own the house free and clear. what other questions should I be asking him? we didn't talk about the other properties yet. he just said he would sell if price was right.
I'd start with things like: Are the tenants on a rental agreement? How long have they been there? When does the rental agreement end? Do they pay on time? Have they caused any problems? Do they have any pets that might cause a problem? Did they pay a deposit when they moved in? How much? Why are you selling? What is your goal? When was the roof last replaced? When was the Heat/AC last replaced? When was the kitchen last updated? Who pays for heat, water, electricity (landlord or tenant)? How much are those costs per month? Have all additions/upgrades been permitted? Can I see the rent rolls? Those come to mind.
These are some solid questions - part of the negotiations you're making is to make sure he understands the hassles he's leaving behind when he takes your offer. That's why asking questions like these that Mike recommended strengthen your negotiating position.
Post: Anyone use freedomsoft?

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
What do you want out of a CRM - what key features? I'm curious. I'm not familiar with freedomsoft personally but I have detailed notes from reading a lot of messages on BP of what people have to say and this is what I have written for freedomsoft:
"Freedomsoft – CRM software used for lead generation
“My subscription still works, not sure if they (Preston & Co) have made any major updates in the past 2 years. They do have some cool features like using IFTTT that will pull in leads from CL right into the program. Also lets you setup buyer and seller capture pages....some cool stuff.” Derrick Watkins
Pros: 14 day free trial, geared towards real estate, MLS integration
Cons: Expensive and not much information about itCost: Needs confirmation, their company hides the cost from their website: “$97, $197, or $297/mo” from online review"
Post: Should I stay or Should I Go Now-Texas

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
@Account Closed
2 mailings is not enough passes for sure. Lots of responses come after 4+ passes with some responses coming after 12+ touches. If you 'cut your losses' you are throwing away your money because it takes time to build recognition and your mail has to arrive when there's actual motivation or no action is taken. It's like planting a flower and hoping that it'll grow in days if you're only doing 2 mailings.
Post: Single Family Direct Mail Strategy to a Large Subdivision

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
Agree with Ryan. Also, you should use every door direct mail if you're going to target the whole subdivision of 1000 houses if you're short on time. If you aren't and it's close to you, you can do a more targeted campaign by walking or driving for dollars in that subdivision.
Post: Direct Mail Marketing in the Houston Area - Is anyone doing it?

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
Yeah you should talk to @Matt McConkey, that's his area and his excellent at doing DM.
Post: reSimpli intake script with CRM that will boost your conversion%

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
At reSimpli we listen to our customers and they wanted help with scripts for talking with sellers for all the responses they've been getting by using our direct mail module so we built a CRM with a script. No other CRM out there has this feature!
https://dashboard.resimpli.com/
The Customer Relationship Management (CRM) module with built in script is free and there will always be a free version available. More capabilities will be added in future releases as well.
Current features include:
- All-inclusive script to guide you in asking the right questions to sellers to capture information for follow-up
- The ability to schedule and track your appointments to know when to follow-up on the responses you receive for your marketing
- Google API functionality, sign up is easy and free
- Zillow incorporated functionality - just enter an address and it'll populate the data from zillow for you
- The ability to use google streets to walk around the potential home and see the pin where your house is so you don't get lost
If you're not using a CRM, your conversion rates are suffering which means less deals and less profits. Follow-up is key in our business. So come use our free CRM and take your real estate investing to the next level!
Post: Best direct mail service $0.40 postcards $0.50 letters w postage

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
reSimpli is offering full service direct mail with postcards as low as 40 cents, yellow-letters and business letters as low as 50 cents. The prices include printing, stuffing envelope, packing, mailing (which includes postage). We also offer mentoring for new clients, our service is unbeatable! We even have a free CRM to increase your conversion rates!
Why choose reSimpli.com for your direct mail?
You're only a few clicks away from a professional and expertly run direct mail marketing campaign.
Additional Pricing info:
Postcards:
$0.60 for less than 200
$0.45 for 200-1,000
$0.40 for more than 1,000
Letters:
$0.70 for less than 200
$0.55 for 200-1,000
$0.50 for more than 1,000
Post: Finding Off Market Deals For Buy and Hold

- Investor / Vendor
- San Diego, CA
- Posts 1,054
- Votes 949
There are big websites like listsource.com that provide that info but they charge a little more. I know of a source that has similar but different data at a much better price, sending you a PM with the info.